Position your Association for Growth
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This book will guide your association to growth by focusing on:
Positioning for
relevance
How to create a product community within your organization
Positioning for differentiation in the market
How to increase differentiation from competing associations
Positioning for revenue diversification
How to prepare your association for the future
About the Author
James Young builds cultures of innovation by uniting diverse communities around exciting ideas. He specializes in product strategy, learning communities, story branding, and transformative growth for associations and nonprofits. He served as Senior VP and Chief Learning at the American College of Chest Physicians and Chief Learning Officer at the Society of College and University Planning. He also served as Chief of Staff at Lehigh University, founding Chief Information Officer at Harrisburg University of Science and Technology, and worked in learning communities for ten years at George Mason University. He earned degrees from George Mason University, the University of Michigan, and Michigan State University.