Shift from forcing to flowing with 4 simple steps you can action in your biz today ✨💻
🍃 Slow business is your vibe if...
🤳 You and social media just don't get along.
Creating daily posts and chasing numbers feels draining & if you're honest, the ROI just isn't worth the toll it's taking on your mental health. Not to mention, you feel called to share your work more freely, more creatively, more YOU than the 6 second videos & character limits allow.
💖 You crave less hustle & more heart.
It's not that you're scared of hard work BUT when you started your business, you didn't picture yourself having to share so much of you online and spinning so many plates just to try and make sales. Your business has become very focused on trying to convince people when deep down, you're here to attract.
🥱 You're done with being burnt out 24/7.
Between trying to keep up with the demands of marketing your work, serve your clients AND live your every day life, you're overwhelmed and exhausted. This is not the reality you were promised when starting your own biz and you're questioning whether it's even worth it to sacrifice so much of yourself for success.
So what exactly is it? 🤔
Slow business (also called gentle business, feminine business or soft business) is a way of sharing your work and supporting your clients that is very intentional.
It's about filling your own cup first so that you are creating from a place of alignment and energy instead of burnout and necessity.
It's an approach where you get to break the rules of typical marketing and shape your business around what feels right to YOU.
And it's about defining your own version of success so that the goals you're working towards are so authentic to you, not influenced by what everyone else says you should want.
Soul-aligned and deeply personal vision of success
Space to create, have fun, be inspired and rest guilt-free
Success without self-sacrifice
Sustainable marketing that feels good for your nervous system
Simplicity and systems that work 24/7 so that you don't have to
Way of working that's centred around YOUR energy, hormones and needs
Hey Lovely!
I'm Caitlin 👋, a fellow feminine entrepreneur with a huge heart and an introverted soul (INFJ type here!). After nearly 3 years of trying to make the social media focused way of building a business work, I finally said enough is enough and followed my gut to a more gentle, sustainable and ME way of doing things.
As a certified Hormone Health Coach and lover of slow, cycle based living, it felt right for me to blend my passion, expertise and lived experiences to support other female business owners who feel deeply about building something that matters but are exhausted from trying to sell their own soul to do it.
So, whether you're just starting your business or you already have one up and running, if you're craving an approach to success that feels gentle on your system, aligned with your energy and supportive of your hormones then you've landed in the right place ❤
Have Questions?
I'm always so happy to hear from you and answer any questions you might have about me & my work so drop me an email below & let's chat.
Before you do that though, here are some common questions I receive that might give you the clarity you need.
I no longer offer single sessions as I truly believe in the power of long term support when it comes to something as in depth as hormone healing. However, I do still work with 1:1 clients who are solely seeking hormone coaching on a 3 or 6 month basis. You can request a copy of my coaching brochure via email for details.
Ooh great question! Yes, we can absolutely tailor how we work to adapt to your unique cycle pattern and we can also build in steps to start regulating your periods too.
As a certified Women's Holistic Hormone Health Practitioner, I am able to work with women to understand what's going on with their hormones and support them through a healing plan that takes into account their diet, lifestyle, fitness, work etc. as a whole. I can also recommend supplements where applicable that you might consider for extra support. However, I am not a medical professional so I do not offer testing, formal diagnosis or prescriptions.
I'm not a qualified business coach, I share my work based on my own personal experience of building a business as an introverted, sensitive entrepreneur. Supporting female business owners as a niche is a fairly recent change for me as my own journey has progressed and I have value to share on this topic.
I am from Glasgow, Scotland and I still live here with my fiancé and my golden retriever Blue.
© 2025 Caitlin Farquharson Coaching. All rights reserved.
