
Free guide for electricians: 6 Instagram fixes to win more work
If you're an electrician using Instagram but not seeing results, this guide is for you.
Inside, I'll show you the 6 most common mistakes contractors make, and the quick fixes to turn things around.
Practical, industry-specific advice written for electricians who want to: Build trust with homeowners and commercial clients Showcase work in a way that wins business Turn Instagram from a time drain into a lead generator.
ABOUT
Trade Counter Knowledge Meets Social Media Expertise
After 16+ years in the electrical industry and 9+ years helping electrical businesses grow through social media, I specialise in helping electrical industry businesses build credibility and attract quality customers through social media.

“Joanna was fantastic and very forward thinking. We were new to social media as a company and Joanna’s extensive knowledge and industry experience certainly helped lead us in the right direction.
Very friendly and easy to work with. I would recommend to all my contacts and anyone in need of some help from someone that knows what they are doing.”
Ceri
Branch Manager of an Independent Electrical Wholesaler
“Working with Joanna over the past year has been a game-changer for our LinkedIn presence. As complete beginners, we leaned on her industry expertise to build a professional profile from scratch, reaching 30,000 impressions and gaining 200 followers—impressive for a niche electrical contractor.
Beyond social media, Joanna gave us practical advice on improving our website, Google presence, and overall digital strategy. Her clear, no-nonsense guidance made it easy to understand what steps to take to grow our online presence.
Thanks to Joanna, we now have a solid foundation for marketing in our industry. Her knowledge of both electrical contracting and marketing makes her the ideal choice for any business wanting to establish a professional online presence“
Anna
Director, Commercial Contractor (Nationwide Fit Outs)


