Hello, and welcome, you epic business leader!
Customer experience can be a fickle beast - and it's one of those things that can be our biggest bug bear. I'm not convinced that it needs to be as complex as we think it needs to be, especially in the virtual world.
Sure, we need thick skin to be able to survive online, but also, we've got an entire digital cosmos of people all seeking connection - so why are we overthinking this?
When we come back to basics and really take a look at the feedback, people are wanting to be seen, heard, and value the quality in community and connection.
This guide has suggestions on how to simplify the customer journey, and help you to reconnect with those that are in your space.
Stay hydrated, curious and kind.
