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The Electrical Wholesalers' Guide to Social Media ROI
The electrical wholesale industry has always been built on personal relationships, product knowledge, and exceptional service. For decades, success has been measured by counter visits, account applications, and the strength of your connections with both electrical contractors and suppliers.
But the landscape is shifting.
While your trade counter remains the heart of your business, today's electrical contractors are increasingly finding electrical wholesalers through digital channels. Whether you're an independent operation or part of a larger group, this presents both challenges and opportunities - the challenge of establishing a meaningful digital presence, and the opportunity to showcase your expertise and service in ways that weren't previously possible.
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ABOUT
Trade Counter Knowledge Meets Social Media Expertise
I’m Joanna, and after 17 years in the electrical industry and 8 years as EDA Marketing Manager, I understand what makes your trade counter unique.
“Joanna was fantastic and very forward thinking. We were new to social media as a company and Joanna’s extensive knowledge and industry experience certainly helped lead us in the right direction. Very friendly and easy to work with. I would recommend to all my contacts and anyone in need of some help from someone that knows what they are doing.”
Ceri
Branch Manager of an Independent Electrical Wholesaler
“Joanna has done wonders for our social media, bringing content and personality to our brand. The success of her work shows very clearly in our analysis figures. A keen eye for detail and a very clever marketing mind she would be an asset to any company. Not to mention that she is a really nice lady!“
Jill
Marketing Manager for an Electrical Manufacturer
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