Podcast Promo Week Template
Promote one episode calmly — without scrambling or overposting
Recording the episode is only half the work.
Promotion is often where podcasters get stuck:
- unsure what to share
- worried about repeating themselves
- squeezing posts in at the last minute
- or quietly hoping people will “just find it”
The Podcast Promo Week Template gives you a simple, repeatable way to promote one episode over a week — without pressure, noise, or constant posting.
The Problem
Why podcast promotion feels harder than it should
Podcast promotion often feels overwhelming because:
- there’s no clear structure
- everything feels reactive
- you’re not sure what’s worth sharing
- and promo competes with everything else in your business
This can lead to:
- rushed posts
- inconsistent promotion
- or episodes quietly disappearing after launch
You don’t need to post more.
You need a clearer plan.
The Solution
A calm, flexible structure for promotion
This template helps you:
- see a full week of promotion at a glance
- share different angles from the same episode
- stop reinventing the wheel each time
- promote without sounding repetitive
- work within your actual capacity
It’s designed to support steady visibility, not constant output.
What You’ll Get
Inside the free Podcast Promo Week Template, you’ll find:
- A simple episode overview section to clarify your message
- A flexible 5-day promo structure
- Prompts for different types of promo posts
- Options for social, email, or both
- Low-energy alternatives for tired days
- Gentle reminders that repetition is allowed
Everything is written in plain English and designed to be reused for every episode.
Who This Is For
This template is ideal if you:
- Run a podcast alongside a business
- Want your episodes to get more visibility
- Feel unsure what to post after launch day
- Prefer calm, intentional promotion
- Don’t want podcast promo to take over your week
You don’t need to be everywhere.
You just need to be clear.
What This Is Not
This template is not:
- a growth hack
- a viral strategy
- a “post daily everywhere” plan
- advice that ignores your energy
It’s about sustainable promotion, not pressure.
Download the free Podcast Promo Week Template
Promote your podcast episodes with clarity — and far less stress.
(Instant access. Use it every time you publish.)
About Bright Cat
Bright Cat supports podcasters with the systems and support that make content easier to manage and promote.
From post-production and promo assets to scheduling and organisation, our podcast support is designed to help episodes work harder — without burning you out.
This template reflects the same approach we use with our podcast clients every day.
FAQs
Do I need to post every day for this to work?
No — the template is flexible. Use what fits your capacity.
Is this suitable for small or new podcasts?
Yes — it’s especially helpful when you don’t have momentum yet.
Can I reuse this for every episode?
Absolutely — it’s designed to be reused.
Does this work without video clips?
Yes — written posts, quotes, and reminders work just as well.
Podcast promotion doesn’t have to feel chaotic.
A simple structure makes everything lighter.
Sign up here!
Complete this form and we'll send you the template!