The Honest Path to a Business That Actually Fits your Life
You have been thinking about this for a while now.
Not the Instagram version of it. Not the overnight launch or the five-figure month in your first ninety days. Just something real. Something that pays the bills, fits around your kids, and feels like yours.
You are capable. You know that. You have the skills, the experience, and the drive. What you do not have yet is the structure, the clarity, and someone in your corner who has actually built what you are trying to build.
That is what Just Frankly is.
You Know What You Want. You are Just Not Sure How to Build it Properly.
Maybe you have already started. You have taken on a client or two, said yes before you were ready, and quietly wondered if you priced it right. Maybe you are still at the beginning, circling the idea, waiting for a moment that feels like permission.
Either way, you have been doing what most people do when they want to start a business. You have been consuming. The podcasts, the free downloads, the Instagram accounts telling you to niche down, show up consistently, build your personal brand, post three times a day, choose one platform, be everywhere, work less, charge more.
And somehow, with all of that information, the path forward still does not feel clear.
That is not a you problem. That is a noise problem. And frankly, you deserve better than another free download telling you to trust the process.
Every Month You Wait is a Month You are Not Earning.
The idea does not get clearer by waiting. The confidence does not arrive before you start. The right moment is not coming.
What happens instead is this. Another month passes. The kids get older. The mortgage does not pause. And the version of yourself who built something of her own stays just out of reach.
You did not get here because you are not capable. You got here because nobody has ever shown you exactly how to build this, step by step, without the hype.
That is precisely what Just Frankly was built to do.
I am not going to tell you I built a seven figure business.
Because I didn't. And honestly, I am not sure that story would help you anyway.
Here is what I did build. A six figure service business, on my own, with no team, no VA, no Facebook ads, and no outsourcing. Working directly with clients. Profitable. Sustainable. Built around two boys who needed me present and a mortgage that needed paying.
I spent 25 years in luxury retail management before I walked away and built something of my own. I knew how businesses worked commercially. I knew what standards looked like. I knew how to think about revenue, customer relationships, and operational rhythm. And I had to figure out how to translate all of that into a one-person service business built around school drop off and sick days and the reality of family life.
Nobody showed me how. I figured it out the long way.
Just Frankly is the short way. I will tell you frankly what I would do if I were starting today, what I got wrong so you do not have to, and what actually matters versus what you can safely ignore.
Not a mirror image of my business. Just your version. Built properly, from the start.
TESTIMONIALS
From the Women Who Have Been Where You Are.
Introducing Just Frankly — by Frank & Freda
Just Frankly is a 1:1 mentoring program for women who are ready to build a VA, OBM, digital marketing, or social media management business properly from the start.
Not a course. Not a group program. Not a library of resources to wade through on your own. Just Frankly is built around you specifically. There is no cohort, no group call, no waiting for others to catch up. Every session, every conversation, every piece of feedback is yours.
A real mentoring relationship with someone who has built what you are trying to build, who will sit with you, think with you, and be FRANK with you about what to do next and why.
By the time we are done, you will have more than knowledge. You will have a plan you can actually execute, built around your life, your strengths, and the business you want to run.
Here is What You Will Have When We are Done.
✓ Clarity on exactly what you offer, who it is for, and how to describe it — your services, your copy, and your brand voice, done.
✓ A pricing strategy built on logic, not guesswork — including how to review and adjust it as your business grows.
✓ A clear picture of your ideal client and how to find them, with real insights into what starting out actually looks like and a path to find them.
✓ A website plan — and depending on where you are in the process, a website that is ready to go.
✓ Knowledge of exactly which tools and platforms you need to invest in and which ones you can use for free.
✓ The ability to run your numbers properly — so you know what your business needs to generate to make it genuinely worthwhile.
✓ A clear picture of the income-generating activity you need to focus on, so you stop spinning your wheels on things that do not move the business forward.
✓ The ability to block out the noise — the shoulds, the comparisons, the social media spiral — and focus on building your version of success.
Not my version of success. Yours. Built on real foundations. Designed to last.
What Just Frankly Includes.
12 weeks of structured 1:1 mentoring built around your business and your timeline
Fortnightly calls with space to bring real questions — not just the ones that feel safe to ask
Voxer access for the moments between calls when something comes up and you need a straight answer
Pricing with Purpose — 50+ pages of pricing philosophy and practical frameworks
Accountability, structure, and clear progression from where you are now to where you want to be
30 days of ongoing support after the program ends
Investment: $1899 +gst
Payment plans available. Book a discovery call to discuss what works for you.
Just Frankly is For You If:
✓ You are ready to build a VA, OBM, digital marketing, or social media management business and you want to do it properly from the start
✓ You have tried to piece it together from free content and feel like you are going in circles
✓ You want flexible income that fits around your family without pretending that tension does not exist
✓ You are willing to do the work — you just need someone to show you exactly what the work is
✓ You want a mentor who has actually built what you are trying to build, not just coached others through it
Just Frankly is NOT For You If:
X You are looking for a shortcut or a formula that works without implementation
X You want to be motivated rather than guided
X You are not ready to hear the truth about what building this actually takes — and frankly, that is okay. Come back when you are.
X You are expecting results without doing the work
On a Personal Note...
I built my business the long way. Trial and error, no roadmap, no mentor, just a lot of figuring it out while two boys needed lunch and the mortgage needed paying.
It worked. But it took longer than it needed to and cost more energy than it should have.
Just Frankly is what I wish I had. Every step I took and would take again. The things I got wrong so you do not have to. The foundations that actually matter and the noise you can safely ignore.
I am not here to sell you a dream. I am here to help you build something real — something that fits your life, pays properly, and gives you the flexibility you started this whole thing for.
If that sounds like what you need, I would love to talk.
Sarah xx
Frank & Freda
None at all but you will need to identify what you would like to offer and become skilled in that service. If you have some idea but are unsure if this will suit you, let's chat. Together we can identify your strengths and your next steps to launch your biz!
That's ok! I offer 1:1 calls as you need! Got a curly question? Want to refine your pricing, marketing or offering? Give me a call.
Absolutely! In fact - I encourage it! It's important to ensure you feel confident with your investment and that I am best placed to help you achieve your goals.
