Your business is growing. But it’s getting heavier to run.
A structured way to simplify your business, improve profitability and realign your role, without needing to grow further
For founders of product-based businesses doing $1–5M who feel like growth has made their business harder to run
You’ve built something real.
Revenue is there.
You have a team around you.
Products are in the market.
From the outside, it looks like it’s working.
But inside, it feels different.
The business has grown.
But it’s also become heavier to run.
More moving parts.
More decisions.
More sitting with you.
And somewhere along the way, it’s started to feel further away from what you originally set out to build.
You might recognise some of this:
Revenue is up, but profit isn’t reflecting it clearly
More products, more channels, more complexity—but not all of it is pulling its weight
You’re still in the middle of everything
Decisions loop or come back to you
Your time is fragmented across people, problems, and day-to-day demands
Why does it feel harder as it grows?
It’s easy to assume the answer is more growth.
More sales.
More scale.
More pushing forward.
But growth without structure doesn’t solve the problem.
It multiplies it.
Many founders didn’t set out to run complex businesses.
They set out to build something they cared about.
But over time, complexity builds.
More products.
More channels.
More people.
And without the structure to support it, that complexity quietly erodes profit and increases pressure.
Too many founders end up feeling like the business is running them, rather than the other way around.
What’s often needed isn’t more.
It’s a step back.
A clearer view of:
Where profit is being made and where it’s being lost
What complexity has crept in
What’s no longer working
What your role needs to be now
Right-sizing the business so that:
Decisions are anchored in profit, not just revenue
The structure supports how the business actually operates
The business fits the life you actually want to live
Because growth on its own doesn’t create that.
This isn’t about building perfect financial models.
It’s about understanding the business well enough to make clear, confident decisions about what stays, what changes and what goes.
What that looks like in practice:
A clearer view of where profit is being made and where it’s being lost
Decisions on what to stop, fix or double down on
A simplified structure across products, channels and team
A defined founder role
A short, usable plan for what happens next
Not ideas.
Decisions.
Day-to-day, the business becomes:
Simpler to run
More focused
Less reactive
And for you:
The mental load reduces
You’re not carrying everything
You feel back in control
About me
I’ve been in this position myself.
I co-founded and built Two Birds Brewing over 12 years, growing it to around $5M in revenue, with a team of 25 and national distribution.
I’ve experienced the pressure and complexity that comes with growth.
Now I work with founders at this stage, helping simplify the business and make clearer decisions about what actually works.
Founders I work with consistently say:
“I finally feel clear on what to focus on”
“The business feels more manageable”
“I feel back in control”
Right-Sizing Reset (6 weeks)
A structured 6 week reset to simplify your business and realign how it operates.
Includes:
6 x 1:1 weekly sessions
Strategic input between sessions
Clear decisions (stop / fix / focus)
A one-page Right-Sizing Plan
This is designed to help you make decisions that improve how the business runs and where your time and energy go.
$3,000 + GST (Founding Round)
Limited to 3 clients
If after the first session you don’t feel this is valuable or right for you, I’ll refund the cost and we won’t continue.
Book a call to talk it through
We’ll talk through your business, where things are at and whether this is the right fit for you.
If nothing changes, the business will likely keep growing but so will the complexity, pressure and load on you.
Over time, it becomes heavier, harder and further away from what you originally set out to build.
This isn’t about making your business bigger.
It’s about making it work: for the business and for you.