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Use community to unstuck your startup's growth 🔥
we help you
Do like Airbnb, Notion, Lemlist, Salesforce
Add community to your product. And see growth skyrocket! 🚀
Who benefits from this program
You are a founder who wants to game-change your start-up with community.
you are an investor thinking about how one of your start-ups could do even better with community.
you are an entreprenurial PM leading a new product initiative where community-led could be the secret sauce.
about the program
'Community Growth Secrets' helps founder teams add community to their product in order to unleash massive community-led growth. This adds months - often years - of extra runway for your start-up. And double digits to your valuation.
the way it works
We are meeting you and your founder team in short high-impact workshops. They are designed to create a community business design in the shortest possible time. Between the workshops you self-study using our condensed learning material.
this is not a Cohort Course' or a MOOC
While these are cool formats, this instead is a high-intensity program where we devote a significant amount of focus just on getting your start-up community ready. This is 'community deluxe' 🙂
Community led growth will 10x, 20x your valuation
It is a secret formula proven across industry verticals
→ Airbnb, Uber (marketplaces)
→ Notion, Lemlist (saas)
→ Salesforce (enterprise B2B)
→ Fitbit, Aeropress, Harley Davidson (device)
→ Lululemon (fashion)
→ the entire industry (web3/crypto)
→ and many more
This program is for founders who want to replicate this.
meet your coach
Niklas Lohmann
As a founder, I have bootstrapped. Raised venture money. Been part of IPO teams. I have trade-sold companies. I have also failed miserably. Things have not always been peachy. But usually, I smile way more than in the picture.
8 years ago I cofounded haaartland, a Nordic-made community platform. This has given me the privilege to observe hundreds of communities. What they do to thrive.
In ‘Community Growth Secrets’ I have synthesized these learnings to place them in your hands. I want you to avoid my mistakes and use my successes to your advantage.
What process do we follow?
First, we move quickly through 4 strategy steps. Then we follow through with a practical community setup where you leave with a live community
Copy winner in niche
We pick apart exactly how e.g Airbnb, Lemlist, Peloton 10x:ed using community. We establish a framework of how community impacts KPIs: Sales, less churn, higher valuation, brand...
→ Snapshot current founder pitch
Together we define your current baseline. Just so we have the foundation for a leap: Product Market Fit? Big, Growing, Urgent Problem? Status and Gaps for customer. Go to market?
→ 1 product +1 community = 10x valuation
We design the case for wrapping a community around the current product. Fast-fixing current growth stoppers. Laying the foundation for your community moat.
→ Soft value added, hard currency gained
We define how mission, a common why in the community is achieved. How we will create belonging and trust. The potential for a new work role for a member. A sense of identity.
EXPERIENCE DESIGN
We design the first series of experiences in your community. We do this live together, so that you know exactly how to run the experience and what you want to achieve
COMMUNITY DESIGN
We define roles, rules rooms, rituals, onboarding. Then we put all the nitty gritty in the community calendar. This way, there are no loose ends.
We prototype your community on a live platform
Upon program completion, you get the haaartland plattform one year for free. Or use it as a benchmark. Main principle - you should be 'live on leaving' 🔥 This is a program of practise, not preaching.
You will have a first blueprint right after the first workshop session.
Differentiation, Sales, Trial conversions, churn, customer lifetime value.
One of the core success factors with the program, is that the entire team makes community a core company strategy. We even advise you to bring lead investors into the process. Why? Because you are game-changing your company. This will impact almost everything that you do downstream.
