Meet our speaker

Meet our speaker — a multi-talented content creator with a background in elementary education, 9 years of BPO experience, and a journey from junior agent to team leader. Now in her second year as a part-time video editor, graphic designer, and content creator, she’s also a singer-songwriter with an EP titled "Shizuka" on Spotify and over 7,300 YouTube subscribers. A proud member of Pampanga YouTubers, she shares her love for coffee, matcha, and aesthetic café culture through her engaging content.

Agenda

I. Introduction (5-10 minutes)

A. Welcome and brief introductions

B. Why lead generation is critical in today's landscape

C. The power of sales intelligence platforms (Apollo.io and RocketReach)

D. What attendees will learn in this webinar (set expectations)

II. Understanding the Lead Generation Landscape (10 minutes)

A. What is a "lead" and why is it important to define your ideal customer profile (ICP)?

B. The traditional challenges of lead generation (manual research, outdated data)

C. How sales intelligence tools revolutionize the process

D. Key metrics for lead generation success

III. Deep Dive: Apollo.io for Strategic Lead Generation (25-30 minutes)

A. Apollo.io Overview:

1.⁠ ⁠What is Apollo.io?

2.⁠ ⁠Core features and functionalities (database, email/phone finder, sequences, analytics)

3.⁠ ⁠Understanding Apollo's data accuracy and refresh rates

B. Practical Application - Finding Your Ideal Leads:

1.⁠ ⁠Setting up your search:

a. Targeting by industry, company size, revenue

b. Filtering by job title, seniority, department

c. Geographic targeting

2.⁠ ⁠Leveraging advanced filters:

a. Technologies used by companies

b. Keywords in job descriptions or company profiles

c. Employee growth

3.⁠ ⁠Building effective lead lists:

a. Creating and saving searches

b. Segmenting leads for personalized outreach

4.⁠ ⁠Exporting and integrating leads:

a. Understanding export options (CSV, CRM integration)

b. Best practices for data hygiene

C. Beyond Lead Discovery (Briefly Touch):

1.⁠ ⁠Using Apollo for email verification and enrichment

2.⁠ ⁠Introduction to Apollo's engagement features (sequences - if relevant to your scope, otherwise just mention its existence)

IV. Deep Dive: RocketReach for Contact Data & Verification (20-25 minutes)

A. RocketReach Overview:

1.⁠ ⁠What is RocketReach?

2.⁠ ⁠Key strengths (extensive contact database, email/phone lookups, social profiles)

3.⁠ ⁠Complementary nature with Apollo.io

B. Practical Application - Getting the Right Contact:

1.⁠ ⁠Search functionalities:

a. Company-based search

b. Name-based search

c. Filtering by location, industry, and role

2.⁠ ⁠Verifying contact information:

a. How RocketReach verifies data

b. Understanding confidence scores and accuracy

c. Tips for maximizing success rates

3.⁠ ⁠Leveraging social media profiles for context:

a. Using LinkedIn, Twitter, etc., found via RocketReach

b. Insights for personalized outreach

4.⁠ ⁠Bulk lookup and API (if applicable to your audience):

a. When to use bulk lookup

b. Brief mention of API capabilities for automation

C. Synergy with Apollo.io:

1.⁠ ⁠Using RocketReach to fill gaps from Apollo

2.⁠ ⁠Cross-referencing data for higher accuracy

V. Strategies for Maximizing Your Lead Generation (15 minutes)

A. Combining Apollo.io and RocketReach for a robust workflow:

1.⁠ ⁠Scenario 1: Starting with Apollo for company identification, then RocketReach for specific contacts.

2.⁠ ⁠Scenario 2: Using RocketReach for highly targeted individual searches, then verifying with Apollo.

B. Data enrichment and hygiene:

1.⁠ ⁠Importance of clean data

2.⁠ ⁠Tips for ongoing data management

C. Personalization at scale:

1.⁠ ⁠How lead intelligence fuels effective outreach

2.⁠ ⁠Crafting compelling messages based on collected data

D. Tracking and optimizing your lead generation efforts:

1.⁠ ⁠Setting realistic goals

2.⁠ ⁠Analyzing what works and what doesn't

3.⁠ ⁠Iterative improvements