Do you know how to attract and retain top talent through organisational culture to elevate your profit ?
Discover how to build a culture that draws the right candidates and keeps your best employees engaged and loyal, reduces your turnover and elevates your profit.
Are you struggling with the people side of your biz?
Maybe you're struggling to hire the right people?
Or maybe you're experiencing high turnover?
Do you feel your team represents you, your business and what you envisioned for your business?
It's time to get clear on what you want so that you
Get clear on your direction
Stop hiring out of desperation
Set strong organisational foundations to set your business up for success
A strong organisational culture isn’t a bonus, it’s the foundation of a thriving business. Companies with a defined culture consistently attract top talent, while creating a workplace where employees feel valued and engaged.
So why isn't YOUR business doing this?
It's time to build and embed an organisational culture that supports your goals for growth and success.
Let's look at some stats
According to a Seek survey...
73%
of Australians consider workplace culture to be important to them
61%
of people said they would turn down a job if they learned a business they applied for had poor culture
83%
of people said they have left a workplace or would leave a workplace due to poor organisational culture
These stats are astounding, and yet so many businesses miss the mark on this.

Does this sound like you?
Do you find
you don't seem to have employees who are loyal to you?
your employees' motivation and dedication isn't where you want it to be?
you are not even attracting the right candidates when you do advertise?
you have low morale in your team?
your team doesn't seem to have accountability?
there seems to be poor communication within your team?
This is usually the problem...
The key problem is usually poor leadership when it comes to driving organisational culture.
Whether you have avoided culture before, or thought it doesn't apply to you because you're only "small" right now, if you haven't prioritised your organisational culture, it's time!
A thriving organisational culture that is set with intention is an essential component to your attraction and retention processes (in case strategy is too scary a word for you). Businesses with strong, positive cultures are better positioned to attract top-tier candidates and retain high-performing employees.
Here's how I can help
I teach businesses how to create the processes to
Attract your dream team that will bring in your dream clients
Drive loyal, high performing teams that deliver consistent results
Create a magnetic company culture that makes top talent want to stay
Increase employee engagement to boost productivity and innovation
Build a culture of accountability that leads to sustained business growth
This is my method!
Get a step-by-step guide to creating a culture that aligns with your company’s mission and values, ensuring long-term success.
You’ll discover the secrets to creating an organisational culture that attracts aligned candidates, increases employee satisfaction, and drives long-term retention.

By the end of this guide, you will have...
A standout company culture that sets you apart in the industry and becomes a magnet for top talent
A clear cultural identity that resonates with both employees and clients, enhancing your brand reputation
A high performing, aligned team that drives business success and delivers superior client experiences
Streamlined processes that support consistent hiring and retention of the best talent in your field
A thriving, values driven workplace that fosters loyalty, engagement, and long-term growth
I know what you're thinking - does it even matter?
YES IT MATTERS!
And here's why.
Companies with strong cultures not only attract better candidates but also retain their top performers. Investing in your culture means less time and money spent on recruitment and training, and more focus on growing your business.
Companies that prioritise organisational culture:
Have a 50% higher employee retention rate
Experience increased productivity and collaboration
Build a strong employer brand that attracts talent without effort
Ready to build a culture that keeps top talent knocking at your door, and begging you to never let them go!?
Still not convinced? This checklist is perfect for...
For biz owners looking to scale, who understand that a strong culture is the foundation for sustainable growth
For entrepreneurs aiming to build a loyal, high performing team that drives their vision forward
For leaders of growing businesses who need a solid cultural framework to support expansion and keep top talent engaged
For biz owners who want to embed values into everyday operations and ensure their team reflects the biz mission
For growth focused biz leaders seeking a culture that aligns their people with their business goals, fuelling long-term success

WAIT! Why should you even listen to me?
Well, to start with, I'm awesome.
But other than that, I also know my shit - with over a decade of experience in hiring and HR around Australia, in private sector, state government and local government.
I can't stand back and watch businesses getting in their own way by not making these small impactful changes anymore, so these are a few of the things that light my fire
hiring in general - total hiring nerd
teaching biz owners to absolutely nail their hiring, focusing on aligned values and cultural fit specifically
embedding your organisational culture into all your operational processes
elevating your candidate experience and employee experience to increase engagement and satisfaction, and decrease employee turnover
espresso martinis - ok, this one is not relevant, but I didn't want to miss it off, and make you think I wasn't being authentic!
But everything comes back to YOU, how you lead your team, and your organisational culture and how you weave that into everything you do, so that you can put your employees first. If you look after your employees, they will look after your business!
Don't just take my word for it...

Ash’s ‘Guide to Organisational Culture’ provides practical, actionable steps for any business, big or small. The information is provided in easy to understand language, while still getting the point across on just how important it is for an organisation to take its culture seriously.
I for one am super excited to start implementing what I have learnt. Thanks Ash for such a thorough guide on just what it takes to build a successful business, from the ground up.
Nina Visic
Mindful Parenting Lifestyle
Nailing your organisational culture will grow your biz!
Don’t let a weak culture hold your business back. A well-defined culture is your competitive advantage. Start attracting and retaining top talent today with a culture that truly reflects your company’s values.
Companies with highly engaged employees experience a 21% increase in profitability.
- Gallup’s State of the Global Workplace Report
77% of adults would consider a company's culture before applying, and 56% say a strong workplace culture is more important than salary when it comes to job satisfaction
2019 Glassdoor survey
The average cost per hire is approximately $4,700, and turnover costs can range from 50% to 200% of an employee's salary, depending on the role.
- Society for Human Resource Management (SHRM) report
Organisations with strong, positive cultures see a 4x increase in revenue growth and 756% improvement in net income over an 11-year period compared to those with poor cultures.
- Harvard Business Review study
companies with strong cultures are 40% more likely to have higher employee retention, which directly impacts their ability to maintain consistent performance and lower recruitment costs.
- Deloitte report
I am an absolute nerd for elevating other peoples' hiring and HR processes, so I would love for you to keep me posted on how you find this guide, and if it helps you!


