Weekly Briefings for Guides to Stay Informed & Stay Connected
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Recent issues:
February 2024
What Does 'Authentic' Even Mean Anyhow?
'Local' and 'Authentic' are increasingly used to attract the emerging traveler group who want to get off the bus and immerse themselves in 'local' culture. But who gets to define what that means. And is it even truly possible?
February 2024
Navigating Conflict as a Guide
In most tour guide training, we're taught to stay far away from conflict. Keep everyone happy and getting along. However, what if we're missing a key element of education by doing so?
January 2024
Do you Collaborate or Compete with Your Fellow Guides
Across the world, there are very few cities/regions where we find guides working together. More often than not, they see each other as competitors. But are guides really competing?
