Build a lead magnet that leads somewhere
Have you had “create a lead magnet” sitting on your to-do list, but still haven’t quite known where to start?
Then this guide is for you.
It helps you decide on the format your lead magnet should take — based on the emotion your audience is sitting in, or longing for. Whether they’re feeling stuck and want relief, or already motivated and want to go deeper, this guide helps you meet them there.
Most lead magnets don’t fail because the idea is bad. They fail because there’s no emotional connection — no clear through-line between what’s offered and what the reader is hoping to feel by the end.
This short guide flips the usual approach. Instead of starting with “what should I make?” — you begin with how your audience feels.
You’ll be guided through a simple emotional framework that helps you choose the right type of lead magnet, understand what it should lead to, and move forward with confidence, not guesswork.
If creating your own lead magnet has felt possible, but always a little out of reach, this is a good place to begin.