Follow us on Twitter for more info and updates on how the book is progressing!
Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning
There's a reason you don't see bullet points on billboards.
Why Marketing?
L&D shares a common goal with Marketing - to gain attention and get people to act in new ways.
Efficient Messaging
If L&D could only "steal" one thing from marketing, the best might be their efficiency of messaging.
Learning Campaigns
Marketers know that being effective requires multiple touch points over time via a variety of channels,
Bianca Baumann
Bianca
Workforce of the Future | Transformation | Talent & Performance Management | Int'l Speaker
Mike Taylor
Mike
Eternally curious | Learning Out Loud | Honorary Canadian | International Speaker | Promiscuous Polytooler | Learning Design & Technology Consultant
What you'll read
Intro
About the authors
Bianca Baumann & Mike Taylor have a wealth of marketing-informed L&D experience.
Ch. 1
Why Marketing?
Why should L&D professionals look towards marketing to improve what we do?
Ch. 2
Learner Personas
How learner personas can serve as guides in developing an effective custom learning solutions.
Ch. +
And more...
The rest of the book will cover things like learning campaigns, copywriting, effective use of visuals, learning campaigns and marketing tools L&D pros should know.
Stay in the Loop!
Subscribe to receive occasional updates on the book and other related news
Testimonials
You can take our word for it, but we'd rather let others do the talking.
Do you have any questions about this book?
Ask me anything, I'd be happy to answer all of your questions!
