Well, hello there.
So you want to write a business book.
As soon as you’ve got your name on a business book, you and your business are viewed differently.
You've got ideas on what you want your book to be about - plenty of them.
But what you don’t have is a clear way of knowing which idea to go with, how to start, or how your book will fit into your business.
You start here
A 5-day guided process for business owners who want to start writing a business book that they can be proud of.
Starts 27th April - 1st May
Stop faffing, start writing
You might have already half-written several books in your head, but never actually got the words down because that little voice in your head says:
Who the fuck are you even to write a book?
You’ve chucked a couple of ideas into ChatGPT, and it's churned out grammatically perfect word salad. But it's nothing you've been excited enough about to sit down and get stuck into.
A business book is a big deal.
It’s something that can:
Propel you into expert status in your field
Significantly increase demand for your services
Get you invited to speak on stage, in front of your dream clients
The books that have never been written can't do any of those things.
Write the Bloody Book ensures you start with the right book idea.
It’s a proven 5-day guided process that helps you:
pressure-test your ideas against your business
choose the strongest idea, the one that has legs
identify and define your reader
Map your book into a clear, workable direction
You don’t need to guess or power your way through your book.
You can plan, create and write a book that showcases your passion, your personality, and puts your business on bookshelves everywhere.
Write the Bloody Book is for you if:
You’re a business owner who knows you've got a book inside you
You’ve got ideas but no clear direction
You’ve got a whole batch of half-started ideas gathering digital dust on your hard drive
You don't want to waste months writing the wrong thing
You know you need help, or the book might never actually happen
This process takes the messy ideas that have lived in your head for ages and gives you a defined plan.
This isn’t for you if:
You’re looking for creative writing prompts
You’re looking for a writing retreat
You want to have a go at writing a book
You want a writing course.
This will be your book, full of your ideas.
How It Works
Over 5 days, you’ll move from scattered ideas to a clear concept:
Day 1 — Why this book exists
Day 2 — The job of the book
Day 3 — Who it’s for, ensuring that the book will reach the right people
Day 4 — Idea filtering + selection making sure you choose the right one
Day 5 — Locking the concept & structure, giving you have a clear direction to build from when you’re ready to start writing
All simple steps to help you take the messy ideas circling your head and get started on your business book
Delivered via:
Daily task
Daily group call
WhatsApp support
Simple, practical, and designed to get you moving.
Choose Your Experience
Standard experience - £175 (Early Bird - until Friday 17th April)
5 days proven process that’s resulted in business books out there
Private WhatsApp group
Proven structures and frameworks that can be applied to future books
Full access to all materials
Everything in the standard experience, plus:
The Book Blueprint - where we build out your book idea into a full chapter structure, including what you’ll write. This is done 1:1 on a call with me.
No — that’s not what this is for. This is the part most people skip when writing a business book. We focus on shaping the idea properly, making sure it fits your business and actually works. This is about making sure you’re writing the right book before you start.
By the end, you’ll have a clear concept and structure, so when you do sit down to write, you’re not guessing.
Good. That’s exactly who this is for. You don’t need a polished idea. You just need to want to write a book. Even if it’s a few half-formed thoughts or “I think it might be about this…”
We’ll sort the rest.
Also ideal.
This helps you filter, score, and choose the one that’s actually worth your time — not just the one that sounds good in your head.
Yeap - the old mind monkeys telling us we’re not good enough/not expert enough/don’t know enough to write a book. Listen, if you’re being paid for your knowledge, then you’ll be an expert. You don’t need to know everything. All you need to know if what matters to your reader, and how to shape that into something that is useful. And that’s what this does.
Around 30–60 minutes for the task, plus the daily call (around an hour in the evening) if you join live. It’s designed to be doable alongside a normal working week.
You’ll still get all the materials, so you won’t fall behind. The calls are recorded, too, so you can catch up and see how I’ve helped others work through their ideas, which is often just as valuable as being there live. That said, the real benefit comes from showing up and doing the work in real time. If you’re serious about getting your book moving, it’s worth making the space for it.
Because you’re not just generating ideas, you’re filtering and validating them.
This gives you:
a way to test ideas against your business
a clear decision
and a direction that actually makes sense
Not just more options to get stuck in.
Yes, but I tend to work mostly with service-based business owners, so I know it works with them! As long as you’re using your expertise to attract clients.
This is about positioning and clarity, not industry-specific tactics.
That’s a great place to be. This course focuses on choosing and validating the right idea, so if you’ve already done that, you’ll likely be better suited to:
The Book Blueprint (if you want help building it out into chapters)
or The Book Forge (if you want it written for you)
Or you may not need support at all.
In which case, go write your book. (And if you know someone who is stuck at the ideas stage, be a doll and send them this way!)
Yes, it will. Overthinkers are very much my specialty. VIP takes you out of the spiral of:
“Is this right?”
“Should I change this?”
“Am I doing this properly?”
And replaces it with: “This is the plan. Follow it.”
And if you know you’ll need more support beyond that, there are options to continue working together, whether that’s focused writing support, publishing, or marketin
Any more questions? Drop me a line at [email protected]
Ready to stop circling ideas & write the bloody book?
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