What's included?

A PDF booklet with 6 creative direction themes: Minimal, Bold, Modern Apothecary, Luxury, Witchy and Dark Academia.

Each theme comes with a curated mood board that includes visual prompts for typography, colour scheme, photography style and gives you the overall feel of the brand. There is a colour palette included for each sheet with HEX, RGB and CMYK codes.

Bonus: includes a tutorial on how to create your own colour palette using the provided mood boards + mood boards in JPG!

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