Imagine you're invited to be a guest on someone's podcast, and they ask you to provide a headshot, your company's logos, your bio, and a business description. Would you be able to copy and paste a link to share that information easily, or would it be a daunting task to gather everything they need? This is where a media kit or press kit comes in handy.

The Complete Media Kit Checklist

A media kit is a PR/marketing package that contains essential business information, designed to be shared with journalists, reporters, media outlets, and partners. Instead of digging through emails and attachments to find the necessary files, consider creating a dedicated folder or page on your website to house your media kit. This approach not only streamlines the process of sharing your materials but also helps reduce attachment sizes in your emails, saving you time and effort. (plus, it is better for your digital footprint!)