• You go to bed at night replaying what you ate, promising yourself you’ll “do better tomorrow”
  
  

• You swing between periods of being very disciplined: planning, prepping, tracking and times where the effort gives way to exhaustion.
  
  

• Food takes up a lot of mental space: you’re thinking about the next meal while eating the one in front of you
  
  

• You rarely feel satisfied after eating, and sugar or snacks keep calling you
  
  

• You eat well during the day, only to find yourself raiding the cupboards at night
  
  

• You can’t relax around treats - if they’re in the house, they’re hard to ignore
  
  

• Social occasions feel stressful because you’re constantly weighing up what you should eat or what the “best option” is
  
  

• You’re always monitoring your body, your choices, and how you’re doing with food
  
  

• You notice familiar patterns around food with your children, and you’d like to relate to food differently - for yourself and for them
  
  

• Deep down, you know another plan or reset isn’t the answer - it feels like something deeper is going on

This is not:

❌ Another food plan, diet, or set of rules

❌ A lesson in nutrition (you already know plenty)

❌ A quick fix or a “just think differently” approach

• Make sense of why you keep going back and forth with food

• Stop seeing the struggle as a lack of willpower or discipline

• Feel less alone and less at war with yourself around eating

• Understand what’s actually driving the mental noise around food

• Begin relating to food and your body in a calmer, more settled way

• Experience a gentle, body-based exercise that helps this understanding land, not just make sense.

Meet Aoife

I’m Aoife O’Brien, founder of AOB Coaching, and a Body Image & Eating Behaviour Practitioner.

I work with women who feel consumed by food, swinging between being very “good” and disciplined, and then feeling completely fed up, guilty and off track again. Food becomes the place they keep returning to, even when they’re capable, intelligent, and doing well in other areas of life.

This is work I know deeply, both personally and professionally.

I’ve lived the food swing myself, and I understand how frustrating and embarrassing it can feel when food takes up more mental space than you want it to, especially when you feel like you should have this figured out by now.

My approach isn’t about another plan, set of rules, or trying harder.

It focuses on understanding the patterns behind your eating and creating the conditions where those patterns can begin to soften, so eating can feel calmer and steadier, without obsession or spiralling.

Women often say they feel deeply understood in this work - not judged.

This a space where food and body struggles can be spoken about openly, without shock or shame, because they’re something I work with, and understand - every day.

1:1 Support

One-to-one support is ideal if you want personal guidance, space to explore this work at your own pace, and support tailored specifically to you.

Many women choose this when they want deeper individual attention as they build a calmer, more trusting relationship with food and their body.

Group Programme

The Beneath the Surface group programme offers community structure and support for women who are all working on the same patterns with food and body image.

There’s relief in realising others think and feel the same way and in moving forward together with shared understanding and support. 

Join the waitlist for early access to the next intake.