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Lee Schneider

Producer • Storyline Sessions Facilitator • Novelist

Lee Schneider draws on a multi-decade career in storytelling, media-making, and education to help architects, design professionals, and startup founders use storytelling to transform complex concepts into projects that get funded.

For for than 10 years, he has taught a popular graduate-level media-making class at the University of Southern California (USC) School of Architecture. He has taught workshops at the University of Minnesota College of Design and at Public Architecture. As the founder of Red Cup Agency, an award-winning podcast production agency, Lee has developed a storytelling masterclass called the Storyline Sessions that helps startup founders and architecture firms secure project approvals and win client trust using storytelling.

The author of novels, screenplays, teleplays, stage plays, and audio drama podcasts, Lee has written for Good Morning America and been a producer for Dateline NBC. He has produced, directed, edited, and written documentaries for the History Channel, the Learning Channel, CourtTV, Discovery Health, the Food Network, and ReelzTV.