Interactive, Presentation Ready Perceptual Maps in seconds with BrandMap® 10!
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Both PC and MAC compatible!
Available as single machine perpetual license or our Enterprise multi-user/multi-location subscription licensing. BrandMap provides for easy data access or entry, fast calculation and presentation of statistics, and rapid graphical production of maps and charts. Just highlight your data table (complete with labels) and BrandMap calculates the relevant statistics and produces fully automatically labeled maps.
Exclusive Brand Projector™ . . .
calculates and graphically displays the attribute changes necessary for brand re-positioning to any point on a map. Move the Brand Projector object to any point on the map and select the Brand to be moved. Bar charts then display actual or percent change needed in the attributes for the Brand to get to that point.
Works with most map types.
The choice of professional researchers worldwide . . .
for user friendly, rapid analysis and production of presentation ready biplot, correspondence, mdpref and MCA maps directly from your tables. BrandMap is in use with manufacturers, financial institutions, marketing research firms, ad agencies, consultancies and universities world wide.
Exclusive Brand Projector II™ . . .
allows a researcher to adjust an attribute higher or lower while watching the brand move on a biplot. Attribute effects can be examined in conjunction with other changes or evaluated separately. Bar charts of original and projected attribute levels dynamically adjust to show the corresponding effects on the other attributes.
