THURSDAY, MARCH 23, 2023
11am - 3pm eastern time
Association Performance Metrics
This is a live and interactive intro to association performance metrics.
Associations are about connection. Properly deployed, a metrics program can help associations better understand and build relationships with their members in order to diversify revenue and grow their associations.
The outcome of this workshop is a core set of practices that can be used to determine performance across your program offerings. This will result in a common language and the identification of hidden pockets of value. Metrics measure can measure performance and impact in the following ways:
Market size – total available market, serviceable market, obtainable market
Engagement – level of activeness of your members
Conversion – visitors who take a desired action
Retention – number of members who stay connected
Active members – short-term and longitudinal connection
Member value – also known as customer lifetime value
Business value – holds your strategy accountable and gauges growth
Revenue – recurring revenue for a stated period of time
Net promoter score – percentage of members who recommend a product
Return on investment – the performance of a particular investment
Can you answer these questions: How well is your product portfolio performing? Are your programs meeting intended targets? What metrics do you use to determine impact? How can you use data to change practice, bridge gaps, or enhance features?
This workshop will introduce you to tools and frameworks to identify areas of strength and weakness and provide guidance for areas of potential growth. We will address the following:
Identify impact and value through performance.
Define and utilize a core set of association metrics and KPIs
Understand product performance
Link product performance to high-level budget projections
Measure culture, engagement, and impact
Communicate and tell stories with performance data
Please join us!
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Make your association indispensable by creating a culture of longitudinal connection and learn to monetize engagement.
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Leverage underutilized value into new products that members want. Use these new products to build new revenue streams.
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Utilize a repeatable product framework to unearth new ideas and develop new processes in order to reach new people.
Thank you for getting in touch!
One of our colleagues will get back to you shortly.
Have a great day!