THURSDAY, JULY 27, 2023
11am - 3pm eastern time
Introduction to Lean Innovation for Associations
This workshop is a live, interactive overview of lean innovation for associations.
Launching a new product can be daunting. Lean innovation can help improve your association’s bottom line by enabling you to bring products to market sooner with fewer resources. Lean innovation focuses on efficiency by capturing customer feedback early and often; it prioritizes experimentation over elaborate planning, and celebrates continuous, incremental improvement. It is the ability to:
Identify new opportunities by employing design thinking.
Quickly (and with fewer resources) develop, prototype, learn, validate, and enhance new products by employing the lean startup method.
In this interactive workshop, we will address the following concepts:
Describe lean innovation.
Apply lean innovation using an association example.
Discuss customer-centric design + the importance of empathy.
Introduce the ‘build, measure, learn’ feedback loop.
Understand and apply minimum viable product + prototyping.
Apply lean innovation principles to create new value for your association.
Please join us!
Make your association indispensable by creating a culture of longitudinal connection and learn to monetize engagement.
Leverage underutilized value into new products that members want. Use these new products to build new revenue streams.
Utilize a repeatable product framework to unearth new ideas and develop new processes in order to reach new people.
The Product Community is the leading force in where associations are going. Join today and learn more about how to understand and deliver new value to your members.
Thank you for getting in touch!
One of our colleagues will get back to you shortly.
Have a great day!