Free Brand Start Toolkit

Starting a fashion label is exciting, but it can also feel overwhelming. There are a lot of moving parts, and it’s hard to know what actually matters early on. The Brand Start Toolkit is a practical, no-BS guide designed to help you organise your ideas, ask the right questions, and build a strong foundation before you spend money on samples or production.

Inside this guide, we walk you through the core areas every new brand needs to think about, including:

• Customer research and defining who you’re really designing for

• Ethics and sustainability, and how to make informed, realistic choices

• Sizing, fit, and sampling, including what to prioritise early • How to communicate clearly with your factory and avoid common misunderstandings

• Timelines and goal-setting, so your launch plan actually makes sense

This toolkit won’t tell you what your brand should be, it doesn't promise overnight success with aestheic mood boards and inspirational quotes. It helps you clarify your own vision, make smarter decisions, and start with confidence. Perfect for early-stage founders, first-time brand owners, or anyone at the idea stage who wants to get things right from the start.

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A practical guide to help you get clear on the foundations before you start sampling, production, or spending money in the wrong places.