How to Productize Your Annual Meeting

DECEMBER 5, 2024
and DECEMBER 12, 2024

11am - 1pm eastern time (both days)

DESCRIPTION. Most associations rely on their annual meeting to build community, make progress on big ideas, and celebrate milestones.

All associations rely on the annual meeting for revenue.

This two-day (4 hour), live, online workshop is designed to help you position your annual meeting as a springboard for longitudinal engagement and to leverage your meeting’s diverse programming to create new spinoff products and new revenue streams.

How can your annual meeting be an engine of innovation?

Register today and learn how!

WHAT YOU WILL LEARN. In this outcome-based workshop, you will learn how to:

  • Turn a once-a-year event into a longitudinal experience.

  • Define productization and understand why it matters to the event experience.

  • Apply a high-level product framework to your annual meeting.

  • Identify, leverage, componentize, and translate your meeting’s value.

  • Develop and validate a productized concept from existing programming.

  • Tell a new story that celebrates ongoing, longitudinal engagement.

HOW YOU WILL LEARN. We do learning differently in the product community.

  • Live. This workshop is a live, online experience.

  • Engaging. We are a learning community. Our learning model is facilitator-led, peer-based, engaging, and fun.

  • Tool-based. We use tools, frameworks, and models to help you engage with, understand, and apply course concepts.

  • Applied. Our learning model is designed for practical use. You will be able to immediately take what you learn and apply it to your association.


  • A high-level product roadmap for your annual meeting.

  • At least three, new implementable product ideas.

  • A product framework to use in other parts of your association.

  • New energy.

  • New momentum.

  • New colleagues.

OUR PROMISE. We will offer a money back guarantee if you are not satisfied.

Register today!

How to Productize Your Annual Meeting

Design and leverage your annual event to create new high-impact products for your members.

$395.00 USD


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