Keep up on convention appearances and presentations, signings, book releases, upcoming sales, book reviews, and the weird side-projects John takes on. (Seventeen-foot-long light fixtures. Permanent LED lights for holidays. Wood lathe projects. Reducing friction in a snow blower. You get the idea.)
Also get a free short story out of the deal. Links will be in the introductory email.
I'll send your first email in just a bit.