The Rules of Launching Have Changed

If you're still launching like it's 2020...your audience can tell! It's time to switch it up a gear with an offer strategy that works now.

 This free A–Z guide shows you:
✔ What to keep
✔ What to ditch
✔ What to try next

Think of it as your inside edge on a launch strategy that converts. It’s your cheat sheet to cutting through the noise, with tactics that work harder and sell more of your offers.

But you’re battling declining sign-ups, struggling to stand out in a saturated market, or feeling stuck at a revenue plateau... Or perhaps you're after some fresh ideas!

This guide addresses the real challenges of sceptical buyers, outdated strategies, and overcomplicated funnels.

You know it's time to tackle those underperforming launches. You're ready and appeal to new audiences and scale.

These 26 cutting-edge strategies will help you attract more buyers, simplify your launch process, and boost sales with clarity and confidence.

I'm Ella and I'm obsessed with creating awesome offers & launches!

 Five years of launch copy. Dozens of campaigns.
And I kept finding the same patterns and noticing shifts.

That’s why I compiled everything into one place.

This A–Z of Launch Trends is the culmination of:
✔️ My work inside multi-figure launches
✔️ Copy written for coaches, course creators, and consultants
✔️ Industry research, analysis & student feedback
✔️ Real-life client data and debriefs

If you want to sell smarter in 2025 (not just louder), this guide is for you.