1. You are a professional visual artist, photographer or amateur and:

• you don't sell much or are just planning to start selling your prints,
• you know you are great, but you feel that your art is undervalued, or you have trouble setting prices,
• you have been an artist since analog times, and you lack knowledge and skills in using digital solutions, knowledge of modern printing possibilities, or you do not know how to use them,
• you are a young creator, and you lack references to the classics,
• you are looking for a reference point for the valuation of your works and sales strategy,
• you would like to verify your offer,
• you don't know how to present your quote to the client and how to avoid discussing it,
• you use a home printer or print in a printing house in CMYK, and you are not satisfied with the color and quality results, 
• you would like to present your works professionally: sign, describe, catalog, and you need inspiration to do it,
• you want to achieve synergy between classics and contemporary opportunities of the art market,
• you don't feel appreciated when you sell your works on art and photography portals and photo banks for a low commission;

2. You are a teacher at an art school, you are holding painting, digital graphics, or photography courses. Or you are an exhibition curator, art gallery representative, or art dealer. Buy this book now if you feel it is worth knowing:

• a new study about current printing possibilities, paper properties, compilations of classic and contemporary artistic standards, building a sales strategy, creating high-quality prints and calculate selling prices.
• my different points of view and additional arguments are probably good for starting a constructive discussion with students and clients

Let this book be an inspiration for you :)