In this masterclass you will learn:
- How you can turn your Values and Culture into a huge Profitability Lever
- How to maximise the impact of your Values and Culture to differentiate yourself versus your competitors and drive increased sales growth
- How to use your Values and Culture to develop closer customer partnerships based on mutual value
- How a consistent values-aligned customer experience opens the door to new sales and profit opportunities
- How to use the 5 key steps in my Values to Profit Framework to help you to double your revenue in 2025
FREE online masterclass for Leaders and HRDs of Family Businesses
Wednesday 20 November 2024
13.00 – 13.45 UK time
This FREE masterclass is for you if
✅ You have a strong culture aligned with clearly defined values
✅ You want to drive increased sales and profit in your family business
✅ You want to unlock opportunities to increase revenue and profit with existing customers
✅ You want to leverage current customer relationships to increase revenue
✅ You want to attract new customers who are prepared to pay for your value
✅ You want to lock out your competitors
✅ You want to achieve the same results as my clients who have brought in £500K+ of new revenue by leveraging their unique values and culture
About Beverley Mitchell:
Beverley is an expert in Values, Culture and Coaching and Mentoring leaders. She has over 30 years’ experience working with UK and global family businesses and corporate organisations.
Through Beverley’s expertise in not only leading major values, culture and engagement initiatives but also heading up profitable sales and marketing teams, she is able to bring a unique perspective to the topic of values and culture. She knows how Values and Culture can be leveraged as a USP when wanting to engage, motivate, attract, and retain your people AND as a way of attracting and retaining your customers too.
Known by her clients as a ‘super connector’ she has a unique ability to quickly build relationships with people at all levels of an organisation to identify new ideas, create buy-in and excitement and build trust. This enables her to help her clients leverage their values and culture in the quickest and most effective ways without the need for months and months of drawn out meetings and presentations which take up valuable HR and leadership resource.
As a trusted coach and mentor for senior leaders, Beverley works collaboratively and supportively with leadership teams to help them realise the full potential of the business’s values and culture and identify areas of untapped opportunity. She supports leaders both one to one and in groups to develop themselves as individuals whilst also become the living embodiment of the company culture.
Beverley has created the Values to Profit Framework to help businesses easily identify all the areas where their Values and Culture can positively impact their profit, productivity, people retention and sales.
