Values in Your Business


The beginning of the year often brings fresh plans, intentions, and ideas for growth. But before adding more strategies, tools, or actions, there’s a quieter, and often more powerful question to ask:

Are your values truly guiding your business, or are they just words you agree with?

In this edition of Online Networking with a SPIN, we create space to explore what values really look like when they are lived, practiced, and used as a compass for everyday decisions in business, joined by leadership coach Lisa Dempsey, who will share three practical insights on identifying your values and running a business that’s truly guided by them.

Values are often spoken about, but rarely slowed down enough to be truly examined. When values are clear and embodied, they bring focus, confidence, and trust. When they’re ignored or overridden, business can start to feel heavy, reactive, or misaligned, even when things look “successful” on the outside.

This conversation is about bridging that gap. It’s an invitation to return to what truly matters and to explore how values can serve as a practical guide for leadership and decision-making, rather than another expectation to live up to.


Event Details


📅 Thursday, February 5th, 2026
🕒 12:00 – 13:00 CET
💻 Online: Zoom link

This session is an invitation to pause and reconnect, not with urgency, but with awareness.


SPIN Ideas Tip:

Networking is powerful, but it’s just one part of building a business that grows with clarity, connection, and purpose. The real magic happens when your conversations are supported by a values-based strategy that guides your decisions and keeps you moving forward sustainably.

That’s exactly what we focus on at SPIN Ideas, helping founders build a business grounded in who they are, spin their story into meaningful relationships and strategic action, and grow with clarity and confidence.

If you’re ready to take what you learn in ONS and turn it into a clear, actionable plan, our Marketing Accelerator is the perfect next step. Over seven weeks, we’ll work with you to align your story, offers, and goals into one focused strategy you can actually follow through on without burning out.

Invite your network:

Know someone who’s ready to re-energise their work and strategy? Share this event and help expand the circle of purposeful collaboration. The best conversations happen when great minds come together.


Let's have coffee!
Stop pouring time, energy, and resources into activities that don’t serve your business or your values. Let’s work together to create a strategy that’s clear, purposeful, and sustainable, one that helps you focus on what truly matters, strengthens your presence, and drives meaningful growth.

Book a virtual coffee with Veronica and start building a business that works for you, your clients, and your community.

Ready to start networking? Sign up using the form below, and you will receive an invite with the event link.

ABOUT SPIN IDEAS

SPIN Ideas is a values-based marketing and community strategy agency for passionate, purpose-driven change makers.

We combine strategy, creativity, and sustainability to help you create a marketing foundation that truly supports your business. Whether through 1:1 consulting, our Marketing Accelerator, or community events like ONS and BASE Conference, we help you connect the dots, find your focus, and grow in a way that’s aligned with your values and vision.

We don’t do fluff, fads, or quick fixes. Just clear, human, values-driven strategies designed to create real impact for your business, your clients, and your community.