A short video training for women entrepreneurs ready to make consistent sales with their program, product, or service.
Get the proven framework behind offers that practically sell themselves—consistently and effortlessly, without you working 24/7

Watch The Offer Roadmap™ FREE, now
Get the exact framework that’s helped hundreds of women build scalable and profitable businesses that support their dream lifestyle
No private jets included. Just more time with family, doing the things you love while your business hums along.
For over 10 years, we’ve been implementing this framework in our clients’ businesses, and now it’s available to you for a limited time.
Don't miss out...
Discover the exact steps you need to take to simplify, specify, and streamline your current offer to build the foundations of a scalable business.
A business where you can predict exactly how much money is going to be coming in because you know exactly the right systems are going to be supporting you.
From coaches to creatives to e-comm brands — The Offer Roadmap™ Framework works across industries and business models.
Get The Offer Roadmap™ Training Free for a Limited Time
Brought to you by the founder of The Road to Seven™ Community and TedX Speaker, Shelagh Cummins
Shelagh has spent the last decade mentoring businesses just like yours.
Here’s what her clients say…


With Shelagh’s guidance I put a proposal together for a corporate client and landed my biggest contract ever.
Carol Schulte, Speaker, Founder of The Brave Initiative
Shelagh’s guidance, insight, knowledge, and focus on what female entrepreneurs need to succeed is truly exceptional.
Lia Foster Ujimoto, Owner, Sachi Co. Gifts
Shelagh helped me simplify everything and focus on what matters most.
Fifa Tran, Founder of FeiModern
Shelagh’s support has been super helpful.
Now I’m taking action, and I feel way more comfortable with my offers.
Paige Percival, Wellness Life Coach, Founder of Radiant Self Wellness
Shelagh’s guidance helped me see that I don’t need to have everything in place before taking action.
Sometimes you need to take the leap and build the plane as you fly.
Natalie Lowe, Founder of Sustainable Events Forum

The Offer Roadmap™ Training
1 video.
4 non-negotiables every irresistible offer needs to have.
1 post-training resource that’ll drastically uplevel your sales messaging.
If your offers aren’t selling as much as you’d like, watch this video and discover how to:
Clarify Your Messaging
Make your dream clients feel like you’re speaking directly to them with a messaging technique top copywriters swear by
Write messaging that reflects your offer’s true value, so your audience stops hesitating and starts buying
Identify what’s really keeping your offer from selling (and why it’s not your price, audience, or ads)


Strengthen Your Offer Structure
Discover the 4 core elements every high-converting offer needs. Miss just one, and you're losing sales
Implement the 4-point offer formula that makes your offer feel like a no-brainer. Repurpose this for every offer you create
Understand the 5 hidden offer killers silently tanking your sales (And how to avoid them).
Increase Profit & Sales Momentum
Use this counterintuitive offer tweak to build momentum and unlock recurring revenue, without burning out
Apply these 3 simple tweaks to create consistent sales — the only way to grow and scale
Spot the quickest way to make your offer sell itself. (This strategy is often overlooked)

Get The Offer Roadmap™ Training Free for a Limited Time


In case we haven’t sat together at a conference — or bumped into each other at the gym (but do we have to like kale?)…
Hi there! I'm Shelagh Cummins

Real talk. There’s no one better to help you optimize your offer and sell consistently than a business coach with 15+ years experience helping women scale their companies to $30K months and beyond — one who can spot a broken offer a mile away.
Since leaving my career as an elementary school teacher, I’ve been all-in on helping women grow and scale — without burnout. After coaching [X clients], I’ve cracked the code on creating irresistible offers that sell on repeat and fuel real business growth.
You may have seen my TEDx talk on women entrepreneurs or heard about my Capital Access Program, which helps women secure crucial funding.
Helping women like you refine their offers is my Bridgerton romance. It’s why I built The Road to Seven™ Community — to empower women to turn their dreams into sustainable success.
But I don’t believe in copying the market leader. What works for others won’t necessarily work for you. Instead, let’s craft a message that makes your offer stand out.
If you’re ready to refine your offer and lock in recurring revenue and more time flexibility and freedom, go watch The Offer Roadmap™ Training and let’s do this.
Cheering you on,
X Shelagh
Watch The Offer Roadmap™ FREE, now

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