Penpals is on a mission to help businesses make marketing simpler.
With over 40 years of combined experience, we work with SMEs to help them generate leads, nurture prospects and win customers.
We offer strategy, planning and execution of marketing that works for your business.
Who are we?
Kamilah
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Kamilah is an experienced copywriter and content marketer with BeeTheBuzz. Kamilah focuses on helping companies create a buzz about their business; generating awareness and leads with well researched copy and carefully chosen words. With over 14 years of experience as a writer, Kamilah works with clients to craft great copy to bring your business closer to your customer, delivering more sales and business growth.
Lizzie
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Lizzie is a Marketing and Events Consultant with ELM. With over 20 years working in the not-for-profit and corporate sectors, Lizzie's strengths are in knowing how to reach and engage the target audience. Her experience includes mass marketing campaigns for national events, B2B business growth marketing strategies and niche audience engagement activities and events.
Penpals
What can we do for you?
We join the dots for a seemingly random set of marketing activities.
Perhaps you've dabbled in social media, sometimes sent a newsletter or have had a go at social ads. While you've had some quick wins, what you haven't been able to get is long term sustainable growth from your marketing activities.
We can help you unravel the confusion, overwhelm leaving you to focus on your business.
We put the customer at the heart of every activity so that you are consistently speaking to your target audience.
Taking what you already have, not reinventing the wheel, we reorganise, repurpose and identify what’s missing to maximise the outcome of the customer journey.
We make content marketing simpler for your business, securing you the strategic impact your marketing needs.
How do Penpals connect the dots?
We start with an audit of your messaging, audience and tone of voice. This ensures we are speaking to the right people, at the right time, in the right place.
Once we know how to connect with your audience successfully then we plan, develop and execute an engaging customer journey, mapping the simplest route to generate new leads, secure customers and build loyalty.
Then we build a plan of action.
That’s what we do. That’s what we LOVE to do!
With focus, consistency and the right activities directed at the right people, marketing is made simpler and sales come easier.
Services
Penpals specialise in 4 core areas
Strategy and planning
Strategic insight
- Audit of current marketing activity, capabilities, resource, operations and marketplace with a SWOT analysis
- Alignment of business objectives, values and marketing priorities
- Audience review including customer journey and experience, mapping customer touchpoints and highlighting priority marketing opportunities
- Strategic plan to identify and deliver marketing goals for 6–12-month timeframe, including KPIs and implementation action plan
Planning, tactics and action
- Integrated plan outlining content framework
- Detailed timeline including marketing channels and key tools required to implement the content framework
- Metrics to assess the impact of content marketing activity to support strategic aims and specific KPIs
Prices start from £1,200
Defining audience and messaging
- An in-depth study of two key target audiences to inform content creation strategy and drive lead generation
- A defined messaging strategy to shape content creation and support lead generation and customer engagement
- The creation of key messages that underpin all content creation - Story Stones
Prices start from £600
Penpals power hour
- Pre meeting exploratory Q&A
- 1 hour focus on 2 core areas
- Penpals summary and next steps
£200
Content creation
- SEO driven copy
- Blogs, posts, editorial emails, articles
- Email marketing campaigns – newsletters, events
- Automated email sequences
- Customer journey builds
- Website content and landing pages
- Brochure content
- Lead generation tool
- Content marketing management – putting your strategy into action
- Content marketing reporting
POA
Free 30 minute consultation
Let's chat
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If you like the sound of making your marketing simpler, get in touch.
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