Is your rebrand intentional growth or subconscious hiding? Take the free quiz and uncover your unapologetic truth; and next steps.

Are You Reinventing or Running? Take the Quiz to Find Out.

You’ve changed your brand (again). But is this evolution or are you hiding? Take the quiz to uncover the truth.

Discover your Rebrand Archetype (Alchemist, Escape Artist, or Phoenix).

Uncover the real reason you’re stuck in the “messy middle.”

Get your free Sovereign Brand Roadmap Workbook after the quiz.

Get instant clarity. No email required. Then, claim your free workbook to go deeper.

Start the quiz below

Discover if your rebrand true growth or just hiding in disguise?

Answer 5 quick insightful questions

Take the 2-min quiz to find out.

Get instant clarity on your rebranding patterns

Sign up for your Sovereign Brand Roadmap Workbook to go deeper.

Get Your Archetype + Free Workbook

Rebranding again? Ask yourself: Is this alignment or fear?

Take the Quiz. Answer a few questions to find out.

Previous question

When you rebrand, it’s usually because…

Pick one

A) You’ve outgrown your old vision because it feels aligned, not frantic.
B) You’re bored, avoiding launch, or reacting to someone else’s success.
C) You’re trying to “fix” something you think is “wrong” with you.
D) I don't have a brand.

Skip

Previous question

Your biggest fear about your current brand is…

Pick one

A) It no longer reflects your depth (you’ve leveled up).
B) It might not be “perfect” or “successful” enough.
C) People will realize you’re “just figuring it out.”
D) I am not sure.

Skip

Previous question

Describe your last ‘brand identity crisis’:

Help us improve our new product line by answering a few quick questions. A thank you gift awaits you at the end!

A) “I realized my voice had evolved and I needed to honor that.”
B) “I saw a competitor’s rebrand and panicked.”
C) “I felt like a fraud, so I scrapped everything.”
D) I haven't created a brand yet.

Skip

Previous question

When you imagine your unapologetic brand, you feel…

Help us improve our new product line by answering a few quick questions. A thank you gift awaits you at the end!

A) Excited and ready to claim it.
B) Anxious-like you’re “too much” or “too different.”
C) Exposed as if you’re “asking for” criticism.
D) I am not sure what I feel

Skip

Previous question

Who supports you during these shifts?

Help us improve our new product line by answering a few quick questions. A thank you gift awaits you at the end!

A) “My ride-or-die-circle get my vision.”
B) “A few friends, but I mostly struggle in silence.”
C) “No one. I don’t want to ‘burden’ them.”
D) "I don't have anyone."

Skip

Previous question

COUNT UP YOUR ANSWERS

How many times have you answered with the letter A, B, C, and D?

Previous question

Your Results Are Ready!

Based on your answers, you’re one step closer to clarity. Count how many answers that match your highest score to uncover your archetype and what it means for your brand.

Are you answers:

  • Mostly A’s? You’re an Alchemist: Learn why your rebrands aren’t ‘flaky,’ they’re evolutionary.

  • Mostly B’s? You’re an Escape Artist: Discover how your rebrands might be avoidance in disguise.

  • Mostly C’s? You’re a Phoenix: Embrace your mid-transformation power.”

  • Mostly D's? Not sure? Explore why you hesitated and how you can reconnect with your brand’s truth.

Keep going forward:
Get more details about your results.

Previous question

A) You’re an ALCHEMIST

Your rebrands aren’t flaky. They’re evolution in action.

You don’t just change. You upgrade. But even alchemists need anchors. The information in the Sovereign Brand Roadmap Workbook will help you trust your transitions without burnout.

Your evolution is your superpower. But even trailblazers need a map. Download your free workbook to align your rebrand with your worth.

No more second-guessing

Previous question

B) You’re an ESCAPE ARTIST

Your rebrands aren’t growth. They’re avoidance in disguise.

You’re not pivoting. You’re fleeing. Your Sovereign Brand Roadmap Workbook will help you spot when fear’s driving the wheel and how to take back control.

Avoidance wears many disguises. Your workbook helps you spot yours. Rebuild a brand that feels like coming home, not running away.

Here is your gift: 🎁

Previous question

C) You’re a PHOENIX

You’re not lost. You’re mid-transformation.

The old you doesn’t fit. The new you isn’t fully formed. This is how rebirth feels. Your Sovereign Brand Roadmap Workbook will help you navigate the messy middle.

Transformation is messy, but you don’t have to wander alone. Your workbook is the compass you need for this rebirth. Step forward with confidence.

Here is your gift: 🎁

Previous question

D) Wait, don’t go yet.

If you’re hesitating to answer, that’s a clue. Your brand thrives when you do. Take a breath, retake the quiz, and let’s uncover what’s really holding you back or go ahead and get your free gift.🎁

Your free Sovereign Brand Roadmap Workbook is waiting for you.

Clarity starts with courage. Your free workbook will help you name the blocks you couldn’t pinpoint in the quiz. Time to move forward.

Your archetype is just the beginning...

Now you know what you’ve been doing—but the why and how to fix it? That’s where your free Sovereign Brand Roadmap Workbook comes in.

Inside, you’ll discover:

  • The real reason your last rebrand didn’t stick

  • How to align your brand with your unshakable worth

  • Your next step to stop hiding and start thriving

This is a PDF as well as your first step toward a brand that finally fits.

Click to Grab your free Sovereign Brand Roadmap Workbook 🎁

Grab your free Sovereign Brand Roadmap Workbook

Let’s be honest: Is your rebrand evolution or are you avoiding something? Let's find out together. Your workbook includes:

  • The exact reason your rebrands feel ‘off.’

  • A 5-step process to align your brand with your worth.

  • Invitation to The Unfolding Lab webinar (get live support).

© 2025 Andrea Callahan, All rights reserved. Guiding soulful women align self-worth with brand equity.

Created with MailerLite