The PROFIT Framework
The six-pillar system to help creative agencies consistently hit 18% net profit - without sacrificing creative quality.
Brilliant work deserves brilliant margins
You’re winning work. You’re growing. Your team’s talented.
But the numbers? They’re not where they should be.
If your margins are unpredictable or stuck below 10%, it’s not a failure - and it’s certainly not about how hard you’re working.
It usually comes down to the systems behind your delivery, pricing, and operations not being set up to scale profitably.
That’s what the PROFIT Framework is for.
The practical guide for profitable growth
This isn’t just theory. It’s a proven, practical system built from 25+ years of experience inside growing agencies - and it’s helped agencies just like yours:
Build profit into their pricing
Streamline operations and reduce scope creep
Improve team utilisation and delivery margins
Achieve consistent net profit of 18% or more
Manish was brought on board to help us scale, and he quickly got to the heart of our challenges.
He implemented a thorough agency audit, making the time to speak to every employee, and involving
all key stakeholders, which was completed in weeks (not months).
The resulting recommendations and actions have immediately improved not just our operations and
profit margin, but our company culture too.
We couldn’t recommend him more highly but would prefer to keep him a secret for ourselves.
DANIEL GLOVER
Co-Founder at The Academy
What you’ll get
Inside this free guide, you’ll discover:
Six core systems to boost profit and efficiency
Margin and utilisation benchmarks
Tools to spot and fix profit leaks across projects
The real reasons most agencies stall below 10%
Simple actions to improve ops, pricing, and teams
Who it’s for
This guide is for agency founders and leaders ready to scale profitably - and for operations and finance leaders who want to improve delivery margins and turn brilliant creative work into brilliant results.
Want better margins?
Download the PROFIT Framework and fix the bottlenecks holding your agency back before they stall your growth or squeeze your profits.
© Manish Kapur Ltd 2025
