With the rise of greenwashing, it's important to know what greenwashing is and how corporations use these deceitful marketing tactics to create an illusion that they are sustainable to gain popularity and profits. As business owners, we can choose not to use these practices and instead be transparent with our audience about our environmental efforts and impacts to gain their trust.


5 Things You Need To Know About Greenwashing

A Business Guide To Greenwashing and How To Avoid It

This business guide covers the definition of greenwashing, recent 2022 examples, and tips to avoid greenwashing. See how governments have begun to regulate corporations' environmental claims to how conscious consumers are calling out companies on social media for greenwashing.