Finding New Markets for your Association


11am - 3pm eastern time

DESCRIPTION. Need new revenue? Struggling to identify and reach new target audiences?

We’d like to help you change that.

This half-day, live, online workshop will help you identify and penetrate markets outside of your bread-and-butter membership.

We will help you not only widen the playing field, but to create and deliver value to attract and engage new members, learners, or buyers.  

Register today and learn how!

WHAT YOU WILL LEARN. In this outcome-based workshop, you will learn how to:

  • Describe your current market. Who do you serve?

  • Describe your core market.

  • Define your total addressable market (TAM).

  • Identify (at least three) new markets!

  • Identify your niche and any areas of differentiation.

  • Understand your market strengths and organizational core competencies.

  • Define your competition and identify possible blue ocean opportunities. 

  • List your main influencers (the key people and leading organizations in your market).

HOW YOU WILL LEARN. We do learning differently in the product community. 

  • Live. This workshop is a live, online experience.

  • Engaging. We are a learning community. Our learning model is facilitator-led,  peer-based, engaging, and fun.

  • Tool-based. We use tools, frameworks, and models to help you engage with, understand, and apply course concepts.

  • Applied. Our learning model is designed for practical use. You will be able to immediately take what you learn and apply it to your association.


  • A high-level analysis of your current market. 

  • The identification of at least three new markets for your association. 

  • New energy.

  • New momentum.

  • New colleagues.

OUR PROMISE. We will offer a money back guarantee if you are not satisfied.

Register today!

Finding New Markets for Your Association

Live, interactive overview of defining your current and future association market.

$395.00 USD


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