DESCRIPTION. Need new revenue? Struggling to identify and reach new target audiences?

We’d like to help you change that.

This two-day (4 hour) live, online workshop will help you identify and penetrate markets above and beyond your bread-and-butter membership.

We will help you not only widen the playing field, but to create and deliver value to attract and engage new members, learners, and buyers.  

Register today and learn how!

WHAT YOU WILL LEARN. In this outcome-based workshop, you will learn how to:

• Describe your core market. Who do you serve?

• Define your total addressable market (TAM).

• Identify (at least three) new markets!

• Identify your niche and any areas of differentiation.

• Understand your market strengths and organizational core competencies.

• Define your competition and identify possible blue ocean opportunities. 

• List your main influencers (the key people and leading organizations in your market).

HOW YOU WILL LEARN. We do learning differently in the product community. 

• Live. This workshop is a live, online experience.

• Engaging. We are a learning community. Our learning model is facilitator-led,  peer-based, engaging, and fun.

• Tool-based. We use tools, frameworks, and models to help you engage with, understand, and apply course concepts.

• Applied. Our learning model is designed for practical use. You will be able to immediately take what you learn and apply it to your association.

TAKEAWAYS.

• A high-level analysis of your core and potential markets. 

• The identification of at least three new membership markets for your association. 

• New energy.

• New momentum.

• New colleagues.
  

OUR PROMISE. We will offer a money back guarantee if you are not satisfied.

Register today!