From A to B
Are you transitioning from Academia to Business?
Do you want to create and launch your
branding, online marketing or website but don’t know where to start?
If so the A to B Branding, Online Marketing and Website Development packages are for you!
Move from A to B!
The A to B Packages have been designed to get
Academics from A to B in planning, creating and launching
your branding, online marketing and website.
These unique packages of support are provided in collaboration
with Dr Naomi Tyrrell at Research Your Way and Beckie Sanderson at Miss Digital Media
who are working together to bring you affordable, practical and flexible packages
to get your business online and give you all the support, advice and expertise you need
to plan, develop and launch your business and start making sales.
All of the Packages have been put together
in an affordable, practical and flexible way,
designed to help YOU!
The idea is that you start with Step 1
A BUSINESS STRATEGY COACHING SESSION
WITH DR NAOMI TYRRELL
followed by Step 2
A BRANDING, ONLINE MARKETING OR
WEBSITE PLANNING SESSION WITH
BECKIE SANDERSON
Step 3 Then you can decide which
TRAINING OR DONE FOR YOU PACKAGE
IS RIGHT FOR YOU
These unique packages are solely designed to support
YOU moving successfully from A to B – Academia to Business
Let us steer you to success!
STEP 1:
COACHING & STRATEGY SESSION
Business Strategy Coaching Session
A 1:1 online business strategy session with Naomi. We will explore your business goals, map out your business plan and set you on the road to success!
95.00 GBP
Thank you for your purchase
Have a great day!
PLEASE NOTE: Price is £95 plus VAT
View Terms & Conditions of Sale
STEP 2:
PLANNING SESSION
BRANDING, ONLINE MARKETING
OR WEBSITE PLANNING SESSION
1-hour planning session with Beckie Sanderson to discuss and plan out what you need to do to start researching, planning and developing your Branding, Online Marketing or Website. Advice on domain names, emails, hosting packages, website and social media platforms and online marketing tools. Help you to decide which training or done-for-you package is right for you.
PLEASE NOTE: Once purchased Beckie will be in touch via email to book your planning session.
STEP 3:
TRAINING OR DONE FOR YOU PACKAGE
BRANDING TRAINING
6 x 1 hour Training sessions to teach you how to design and build your brand identity. How to translate your business plan, business niche and content plan to create your digital branding assets, including logos, graphics, social media templates and more.
Session 1: Your mission, purpose, ideal client and customer journey
Session 2: Creating a branding mood board using Canva
Session 3: Designing logo and brand elements
Session 4: Developing brand assets email signature, and profile pics etc
Session 5: Designing Canva social media templates
Session 6: Marketing your offers
ONLINE MARKETING
TRAINING
6 x 1 hour Training sessions to teach you how to build your customer journey, create online marketing content for social media and set up mailing lists and sign-up forms, design lead magnets and landing/sales pages, email automation and e-newsletter template.
Session 1: Your mission, purpose, ideal client and customer journey
Session 2: Creating, organising and scheduling marketing content
Session 3: Creating lead magnets
Session 4: Set up mailing lists and sign-up forms.
Session 5: Create landing/sales pages
Session 6: Create email automation and e-newsletter template.
WEBSITE DEVELOPMENTTRAINING
6 x 1 hour Training sessions to teach you how to design, build and launch your website. Covering all aspects of creating and editing pages, graphics, writing blogs and setting up Google Analytics, website backups, security and how to develop and implement an SEO keyword strategy.
Session 1: Setting up your domain, hosting and emails
Session 2: Start building the website - creating the menu structure and start adding pages
Session 3: Website Content - writing website copy and blogs, branded graphics and logo’s
Session 4: Creating a Keyword Strategy and implementing Search Engine Optimisation
Session 5: Website Management, website security, backups and analytics
Session 6: Website Testing and Launch, set up Google My Business account to start driving traffic.
BRANDING DONE FOR YOU
Includes a 1-2-1 Consultation.
Unique Logo Design, Mood Board, Logo Concepts
Vector Source Files, Supplied in .jpg, tiff, eps, png formats, Social Media Graphics, Canva Templates.
ONLINE MARKETING
DONE FOR YOU
Includes a 1-2-1 Consultation. Set up a Trello board with marketing content, design Canva social media templates, create a lead magnet, set up a mailing list, sign-up form, design landing/ sales page, email automation and e-newsletter
Pluus 1 hour training session on Trello, Canva and Mailerlite.
WEBSITE DEVELOPMENT DONE FOR YOU
Includes a 1-2-1 Consultation. Design and build a basic 5-page website with About, Services, Portfolio, Blog, Contact pages (additional pages incur further cost) With SEO, analytics, security and backups.
(All graphics, copy and images must be provided).
Plus 1 hour training session on how to manage website.
Further information
The A to B Packages have been developed to support those who have subscribed to Naomi's
From A to B - Academia to Business online course
From A to B - Academia to Business Online Course
This course contains what you need to know to set up a business when you transition out of academia!
11 Modules Videos, Audios & Transcripts
3+ hours of learning content
Exclusive Access to FB Group with live Q&As
My Tested and Proven Business Plan Template
Recordings of Lives from Alt Ac Careers on FB
Curated List of Trusted Suppliers
About Dr Naomi Tyrrell
Founder and Director of Research Your Way Ltd; Social Research Consultant; ICF Career & Impact Coach; Author.
Naomi left academia in 2019 (for the second time!) after 18 years moving up through the academic ranks!
She now runs multiple businesses flexibly around her family and running the Alt Ac Careers Facebook group.
Find Naomi on LinkedIn where she talks about #coaching, #research, #mentoring, #evaluation, and #researchimpact
About - Beckie Sanderson
Founder and Director of Miss Digital Media, Digital Designer, Trainer and Author.
Beckie has a wealth of experience in education and business and is digital designer and trainer supporting coaches, consultants and creatives with branding, books and online marketing.
Beckie is passionate about supporting and empowering entrepreneurs by helping them to boost their skills and boost their brand.
Beckie is author of the Boost Yourself Journal and Course Creator of the Boost Your Brand with Books Course.
GET IN TOUCH
If you have any questions about the A to B Packages please complete the form below or get in touch
by email at [email protected] or [email protected]
Thank you for getting in touch!
We will get back to you as soon as possible.
