What actually drives valuable client acquisition?
This year we undertook a piece of research to find out what is driving valuable client acquisition in professional services.
We conducted in depth interviews with 40+ senior leaders across the UK, Ireland and Channel Islands and now we're ready to share our findings.
Are your acquisition efforts working as well as they could?
This report reveals how 40+ professional services leaders are tackling the challenge of winning high-value clients, and the big opportunities for improvement. Based on in-depth interviews, it highlights the barriers to growth, changing client expectations, and the practical steps businesses can take to fix the disconnect between effort and outcome.
Download the report to see what’s really driving growth on professional services, and what’s getting in the way.
How can we win more business?
This is a question we’re asked every day by businesses in the professional services industry.
It’s getting harder to stand out, get noticed, and win the right kinds of clients in 2025.
Across the board professional services firms are facing tighter budgets, more discerning buyers, and ever changing economics and marketplaces. This can make referrals harder and sales cycles slower.
So this year, Floor Ten have been deep in conversation with business leaders from around the UK to find out what really drives valuable client acquisition so you can make the most of your marketing, sales, and operational strategies.
And what did we find? Most businesses want more valuable clients, faster. But few have the systems, clarity, or confidence to make that happen.
AI is growing, but underused. Reputation matters, but gets overlooked. Referrals work, if you have the volume. And digital marketing is not going anywhere.
So, we’ve put together this insight-packed report to help you shift from reactive sales to strategic growth.
We hope it helps your business grow,
Jacqui Patton, MD, Floor Ten
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