Learn the secrets of how successful authors launch their books (and how you can too)
7pm EST Monday 28th April
Join Teddy, Craig, Dale, Alexa and Julie on this live panel show where you will learn how to launch your book to give it the best chance of success.
Sign up for the free live show here 👇
7pm EST Monday 28th April
Proven Launch Strategies – Discover how top authors plan, promote, and execute book launches that get real results.
Marketing That Works – Learn which tactics actually sell books, from email lists to social media to AI Amazon ads.
Avoid Common Pitfalls – Hear the biggest mistakes authors make during a launch—and how to sidestep them.
Real-World Case Studies – See behind-the-scenes of successful launches from seasoned experts.
For Every Author – Whether it’s your first book or your tenth, you’ll walk away with actionable next steps.
7pm EST Monday 28th April
Get to know the panel
These guys are some of the best in the business, with multiple NYT best selling books, millions of KENP read pages and they are the coaches of the worlds best authors and business people.
Alexa Bigwarfe
Alexa Bigwarfe is a USA Today best-selling author, publishing coach, and passionate advocate for amplifying women's voices through the power of books. As the founder of Write|Publish|Sell and Kat Biggie Press, she has guided countless authors through the complexities of writing, publishing, and marketing their books. Alexa is also the creator of the Women in Publishing Summit, a premier virtual event that equips authors with the tools and community they need to succeed.
Dale L Roberts
Dale L. Roberts is an award-winning indie author, self-publishing expert, and YouTuber. Since 2014, he has helped 100s of authors through the self-publishing process, sharing his huge knowledge on his YouTube channel, Self-Publishing with Dale, and his podcast. With over 50 published titles, Dale specializes in helping writers master book marketing, Amazon optimization, and author branding.
Craig Martelle
Craig Martelle is a self publishing legend. He has published nearly 200 books and has sold over a
million copies in his favorite genres of Science Fiction and Thrillers.
He also ran the largest indie author conferences in the world along with
the group that has changed innumerable authors’ lives for the better. He
founded the Successful Indie Author.
Julie Broad
Julie Broad is an Amazon #1 bestselling author, award-winning entrepreneur, and founder of Book Launchers, a company dedicated to helping nonfiction authors write, publish, and promote books that build their brand and boost their business. Her YouTube channel, BookLaunchers.TV, offers practical advice on self-publishing and marketing strategies. Julie's books, including Self-Publish & Succeed and Self-Promote & Succeed, provide step-by-step guidance for authors aiming to make an impact.
Your Host
Teddy Smith
Teddy Smith is a self-publishing strategist, podcast host, and the creator of The Publishing Performance Show, where he interviews bestselling authors, publishing pros, and marketing experts to uncover what really works in the world of indie publishing. With a background in communication and a knack for asking the right questions, Teddy helps authors navigate the challenges of launching and selling their books.
He’s passionate about demystifying the publishing process and turning complex strategies into simple, actionable steps. Through his podcast, platform, and author tools, Teddy has become a trusted voice for writers looking to build long-term success—without burnout or gimmicks.
As the host of Ready, Set, Launch!, Teddy brings together industry leaders for honest, tactical conversations that give authors exactly what they need to make their next book launch their best yet.
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