Stop sounding generic.
Build a recognizable brand voice – even with AI.
Define your brand’s voice in 10 minutes with a simple 1-page framework.
Inside this 1-page kit:
✅ 60-second diagnosis (why your copy feels generic)
✅ 5-pillar brand voice framework (fill-in)
✅ copy/paste prompt that make AI write in YOUR voice
Takes less time than writing one post. Instant access. Yours forever.
Created by
ex-IKEA
copywriter
Used by
500+
businesses
Tested in
7
languages
Based on
18
yrs of experience
This is for you,
if any of this sounds familiar:
Your content sound “fine”… but but forgettable.
You explain your tone to a freelancer… then rewrite everything anyway.
You use ChatGPT… and now your brand sounds like everyone else.
Your voice changes depending on the day or platform.
Your brand is premium… but your words aren’t yet.
And the worst part? Even when it’s “good”… it still doesn’t feel like YOU.
People don’t remember perfect copy.
They remember
a recognizable voice.
That’s what builds trust. That’s what converts.
This free 1-page kit helps you start building it – fast.
What you’ll be able to do after 10 minutes
Not theory. Not motivation. A practical system you can use today.
Define your brand voice in clear, usable words.
Stop guessing how your brand should “sound”.
Write faster without losing personality.
Brief freelancers and AI properly.
Keep your communication consistent everywhere.
Works even if you’re “not a writer”.
Why this works (when other advice fails)
Most brand voice advice sounds nice – but collapses in real life.
“Be authentic.”
“Know your values.”
“Write like you talk.”
“Be consistent.”
Helpful in theory. Useless when you actually have to write.
This kit gives you structure – so your brand voice becomes something you can:.
Repeat. Teach. Outsource. Scale.
What “brand voice” looks like in real life
Same message. Completely different impact.
GENERIC COPY
“I help ambitious women build confidence and achieve their goals.”
“Learn how to grow your business online with my step-by-step program.”
“I’m so excited to share this with you! This course will change your life.”
RECOGNIZABLE BRAND VOICE
“I help you stop overthinking and start executing – so your results finally match your potential.”
“Build a business that sells without daily posting – with a system you can repeat, outsource and scale.”
“If you want a real strategy (not motivation), you’re in the right place. Here’s the system – implement it and watch what happens.”
Why you can trust this system
In case we haven't met –
Hi! I’m Anita Mirushkina.
Ex-IKEA in-house copywriter. That’s where I learned – among many other things – that great communication isn’t talent; it’s systems.
Big brands don’t “hope” their voice stays consistent. They design it.
I built a framework so that small businesses can use the same approach – without agencies or huge budgets.
This free kit is the first step.
Ready to sound like a real brand?
Get the free 1-page starter kit and define your voice today.
Instant access. And helpful follow-up emails. Unsubscribe anytime.
