F R E E G U I D E
Master Client Research
The Research Method That Helped Win Government Contracts and Uncover Client Needs—Even Without Connections
Learn how to identify what government agencies want and present your business as their perfect partner.
Are you tired of submitting government proposals and hearing nothing back?
Do you feel like larger companies with insider connections have the upper hand while your small business struggles to compete?
What if you could uncover exactly what government agencies need, craft winning proposals, and start winning contracts—even if you’ve never worked with them before?
The truth is, most small businesses lose out on contracts because they don’t understand the client’s needs before the RFP is released. But with the right research method, you can position your business as the go-to solution for government agencies, no matter your size or connections.
Imagine if...you could uncover exactly what government agencies need, craft winning proposals, and start winning contracts—even if you’ve never worked with them before?
In this guide, you’ll discover how to:
Uncover government client needs before the RFP is released, so your proposal speaks directly to their pain points.
Perform in-depth competitive analysis to outsmart larger competitors, even if you’re a smaller player.
Stay ahead of industry trends that influence government procurement and give your business a strategic edge.
By using the proven strategies outlined in this guide, you’ll be able to:
Compete effectively against larger businesses by positioning your strengths and unique value in a way that stands out.
Win more government contracts by understanding exactly what agencies are looking for—even before they ask.
Build trust with government agencies and foster long-term relationships that lead to ongoing opportunities.
Whether you’re just starting in government contracting or you’ve submitted proposals in the past without success, this guide will help you gain a competitive edge and start winning contracts.
ABOUT US
We help small business
win more government contracts.
Our solutions help businesses respond to RFPs with compelling and compliant proposals,
increasing their chances of winning new contracts and driving growth.
Hey, I'm Ashley
With over 9 years of experience in proposal management, I founded Creative Cresco to support historically underutilized and small businesses in navigating the complexities of government contracting. My expertise lies in the development and management of proposal responses across diverse sectors, including architecture, engineering, construction, transportation, and technology consulting.
Here are a few key highlights:
Secured over $65 million in contract awards with prestigious clients like the University of Michigan and The College of William and Mary.
Contributed to large-scale projects such as the MBTA Asset Management Implementation and MTA HQ.
Certified as a Project Management Professional (PMP)
My approach is rooted in understanding the unique challenges small businesses face in securing contracts.
Ready to start winning government contracts?
Stop wasting time submitting generic proposals that get lost in the shuffle. Learn how to uncover client needs, outsmart your competition, and craft winning strategies—even if you don’t have insider connections.
Need help?
Don't worry, we got you. Here are some answers for your questions.
How do I access the guide?
Simply click the Download Now button, fill out your details, and you’ll receive instant access to the full guide. You can start implementing the strategies immediately and set your business on the path to winning more government contracts.
Is this guide right for my business?
If you’re a small business looking to break into or improve your chances in government contracting, this guide is perfect for you. It’s designed to help you uncover client needs and outshine larger competitors—without needing insider relationships.
What is included in the guide?
The Master Client Research Guide is a comprehensive resource that covers the entire pre-RFP research and proposal process. You’ll receive:
Client Discovery Roadmap: A step-by-step guide to understanding government agencies’ missions, priorities, and pain points before the RFP is released.
Competitive Analysis Worksheet: A practical tool to help you evaluate competitors and position your business for success.
Industry Insights: Learn how to stay on top of emerging trends and new regulations that impact government procurement.
How will this guide help me win government contracts?
This guide will help you win government contracts by teaching you how to understand the specific needs of government agencies before they issue an RFP. By conducting effective client discovery and competitive analysis, you’ll be able to create proposals that align perfectly with the client’s requirements, giving you a significant advantage over competitors.
I’ve never won a government contract before. Will this guide work for me?
Absolutely! If you’ve struggled to win contracts, this guide is especially for you. One of the main reasons small businesses lose out on government contracts is because they don’t fully understand the client’s needs or how to position their business effectively. This guide breaks down the client research and proposal process into manageable steps that anyone can follow, even if you’re just starting out.
How do I analyze my competitors when bidding for government contracts?
The guide includes a Competitive Analysis Worksheet that walks you through a proven process for identifying and analyzing your competitors. You’ll learn how to evaluate their strengths and weaknesses, understand their pricing and value propositions, and position your business in a way that highlights your unique advantages. This competitive insight will help you craft proposals that not only meet the government’s needs but also outshine your competitors.
Ready to start winning government contracts?
Don’t wait for your next RFP to drop—start winning contracts now by understanding exactly what government agencies need. Download the Government Contracting Success Guide today and give your business the competitive edge it deserves.