Become a Certified 

INCLUSIVE KETTLEBELL COACH!

Hey There, If you are a coach, bodyworker, clinician or fitness professional looking to learn how to book out your classes and private sessions teaching kettlebells from an inclusive lens without burning out, then welcome to Coaches Corner!

Meet your Coach, Damali Fraiser.

I am a certified fitness professional who brings to the wellness space a unique blend of technical experience with my expertise in physical fitness and exercise. I have 20 years of process engineering, software development lifecycle, project and organizational change management to complement over 10 years in health and wellness as a Kettlebell and Nutrition Coach.

I explore physical strength as an embodiment of the community and have helped 100s of people do the same. I believe the body is a community, each system depends on every other system. When we don't see ourselves represented in our communities it becomes a source of disconnection within our bodies, representation matters.

After the isolation of 2020 more people started to see that fitness does not equal weight loss. Fitness is an essential part of our well-being, it allows us to reduce stress, anxiety and heal from trauma.

It’s my mission to foster a community of Kettlebell Coaches who will lead the industry in making kettlebell training become more accessible. With me as your Coach you won’t just include diverse bodies you will become a coach that considers it fundamental to design and program all aspects of training with kettlebell for every BODY.

I speak at conferences, workshops and corporate functions advocating for an active lifestyle where justice, equity, diversity, inclusion and intersectionality are prioritized as a movement towards self love for every BODY.

You are a JEDI Fitness Coach - A Fitness Professional or Bodyworker who prioritizes Justice, Equity, Diversity and Inclusion (JEDI).  Coaches Corner is for you!

This is a 6-month certification program that aims to create a supportive and empowering environment to become a JEDI kettlebell coach. 

  • Master the basics - foundational kettlebell exercises like, Breathing & Tension techniques, Deadlift, Squat, Press, Clean, Lunge, Swing
  • Teach the Snatch for everyBODY
  • Teach the Turkish Get Up for everyBODY
  • Teach Double kettlebell exercises and athletic drills for everyBODY
  • Develop your own Coaches Manual for everyBODY
  • Design programming with Kettlebells for everyBODY
  • Warm-ups and mobility for everyBODY
  • Find more time for you and your community through leveraging programming
  • Learn about the engagement journey and how to create a content strategy
  • Learn how to coach and design your coaching practice from a size-inclusive and trauma-informed lens that is intersectional and anti-oppression.
  • Get 6 - one-on-one coaching sessions and personalized homework feedback
  • 60-90 min group coaching classes and community workouts
  • Tools and templates for supporting your business through: Trello, Canva, and more.
  • Classes are recorded.

This is a certification and mentorship program focused, not only, on technical proficiency but also on fostering an inclusive and trauma-informed coaching approach. I strongly believe that every individual deserves respect and compassionate support throughout their fitness journey, regardless of their body size, shape, ability or personal history. 

Here are some things you might have experienced:

  • You have tried kettlebells and it was a lot harder than you thought.

  • You felt a little intimidated and what you see online is always so intense, you wonder if it can be joyful.

  • Actually, you knew you were doing it wrong so you just decided you’d ignored them.

  • You and some of your clients are larger bodied, they feel awkward with movement like cleans and swings

  • You have a larger body and never see coaches that look like you

  • You are Black, Indigenous, a person of colour and you rarely see people who look like you teaching kettlebells.

  • Some of your clients are non-binary or trans and they don’t feel seen when other Kettlebell Coaches assign strength goals or weights by saying “these are for strong men’ or “these ones are for strong women”

✔  Deepen your understanding and master kettlebell exercises. 

✔  Deliver impactful training sessions that cater to diverse bodies and individual experiences. 

✔  Book out Kettlebell classes and 1:1 kettlebell sessions from a trauma-informed and size-inclusive lens.

The investment is $3k or $500 per month for 6 months (CAD).

You will have access to the course materials for 12 months. During the duration of the 6-month intensive your effort is approximately: 1.5 hours per week for the live group calls, prep time for each session ~30 mins each week, Kettlebell practice time ~15 mins a day, homework weekly 45 mins each week, 1 45-min group workout every other week.

Not just for the Kettlebell enthusiast. Coaches Corner models the learning journey into an easy-to-digest sequence you can immediately apply to your teaching. You do not need any previous experience teaching kettlebells, everything will be taught to you in the program.

We take a weight-neutral approach to training. All our programming will aim to support your clients personal goals. However, we are clear that there is no presumption that weight loss is a goal or priority. Everybody has different size limbs, some bellies protrude, some hang or jiggle. Kettlebell training at Lift Off is inclusive of all sizes, smallest to largest. We also consider impacts of weight sigma, weight bias and take a health at every size approach to fitness.

We believe that kettlebell training can be a form of weight lifting adopted as an adjunct intervention for trauma. We address the impact of trauma within individuals and within their communities when participating in a movement practice with kettlebells. We also ascribe to the essential principles of Trauma Informed Weight Lifting (TIWL) Trauma Informed Weight Lifting is committed to principles of practice that incorporate anti-oppression and anti-racist frameworks (Do Less Harm) and values as well as trauma-informed frameworks and values (Then Do Good).

Sign up today and receive my bonus PDF, 5 Tools to [Re]imagine Well-being and Movement Culture. Becoming an Inclusive Kettlebell Coach is more than just memorizing cues. Systems of oppression like racism require an internal assessment and deep dive into how we as individuals can decolonize and practice anti-racism. 

We can change the narrative in the Fitness Industry. These tools will help you to understand how to create a more equitable Kettlebell Community.