Why Some Self-Published Books Sell Like Crazy—While Yours Stays Invisible (and How to Fix It)
Master The Same Cover Principles That Took Struggling Authors From Barely Breaking Even To Earning Thousands Per Month.
Still waiting for your book to take off on Amazon?
To all self-publishers out there,
Let me take a wild guess...
You feel like you've done everything right.
You researched and created the book.
You even added a “nice” book cover.
You hit "publish".
But your sales?
Let’s just say your book’s not exactly flying off the virtual shelves.
You start to wonder...
“Is my book just not good enough?”
“Do I need to spend hundreds on a designer?”
“Why do some books get all the clicks — and mine gets crickets?”
Here's what's actually happening:
Readers are scrolling right past your book like it doesn't exist.
And the worst part? You can tell something's off, but you don't know how to fix it.
Now here's the truth:
The issue could be your writing.
It could be your pricing.
It could be your marketing.
BUT chances are, it's YOUR COVER.
Maybe your cover looks... homemade; it's a little too DIY.
You've already hired a designer and spent good money, only to get back a cover that still doesn't feel right.
Here's what I know for sure...
You're tired of second-guessing every design choice. You're frustrated that everyone says "your cover sells your book" but nobody explains how that actually works.
The Harsh Reality (and the Opportunity You’re Missing)
Readers really do judge a book by its cover — especially on Amazon, where your book is just one tiny thumbnail among thousands.
That means your cover has one job:
To stop people from scrolling past your book.
If your cover doesn’t grab attention instantly, readers never even make it to your description — let alone your “Buy Now” button.
Think about it: When you're browsing Amazon, what makes YOU stop? It's not random. There's a formula. A pattern. Specific design principles that trigger attention and trust.
Colors that create emotion. Fonts that communicate genre instantly. Contrast that makes titles pop in tiny thumbnails. Layouts that guide the eye exactly where you want it.
Bestselling authors and top publishers know these principles by heart. They use them on every single cover. That's why their books stand out and yours... well, doesn't.
Every day that passes with a weak cover is costing you real sales and real money.
But here's the good news:
Simple cover creation principles can be learned.
You don’t need fancy design software or an art degree to create a cover that sells.
You just need to understand what makes readers click.
::INTRODUCING::
COVER CRUSH
Design Professional Covers Without a Design Degree
A Step-By-Step System Anyone Can Follow
Simplified Strategies That Work—Without the Overwhelm
Was $49
NOW ONLY $37
This isn't another tutorial on how to use Canva or Photoshop. This is about understanding what makes readers stop and click—so you can finally create covers that look professional & match your genre.
Inside this course, you'll discover:
1: The Secret to Spy-Like Research
Learn what’s winning in your genre—and how to make your cover the one that stands out.
2: Color Psychology That Sells
Learn how color influences emotion, grabs attention, and can make—or break—your book sales.
3: Font Selection That Screams "Professional"
Learn which fonts instantly communicate your genre (and which ones scream "amateur hour"). No more scrolling through 500 options wondering which one is "right."
4: Contrast Techniques That Stop Scrollers In Their Tracks
Learn how to make your title pop—even when it’s the size of a postage stamp. Tiny thumbnail, big impact!
5: Hierarchy Secrets That Guide the Eye
Discover what readers notice first, second, and third—and how to arrange your cover so it leads to clicks, not scrolls.
6: Unique Layouts That Stand Out
Learn how to create layouts that are fresh and eye-catching while still feeling familiar to your genre.
7: Movement, Depth, and Visual Appeal
Add polish and depth to your covers with simple tricks using movement, texture, and shape—no fancy software required.
8: Typography That Demands Attention
Your title is your #1 selling tool. Learn how to make it powerful, readable, and impossible to ignore.
9: The "Show Don't Tell" Principle
Make your cover speak for you—so readers instantly get what your book’s about before reading a word.
10: The How to Work WITH a Designer (If You Choose To)
Finally know how to talk to designers, explain your vision, and get a cover you actually love—without wasting money or pulling your hair out.
11: Back Cover Design That Converts Browsers to Buyers
For paperback books, your back cover matters too. Learn exactly what to include to turn curious browsers into confident buyers.
12: A Testing Framework
Stop wondering "is this good?" Learn how to test your cover objectively so you KNOW it works before you publish.
PLUS: Actionable Assignments & Bonus Resources
Turn what you learn into real results with guided tasks, handy cheat sheets, checklists,, design tools, and pro strategies to fast-track your success.
In other words:
You’ll walk away understanding what makes a cover convert — not just how to make it “look pretty.”
What Makes Cover Crush Different:
Most cover design tutorials teach how to use tools. I teach you how to think like a designer.
Because when you understand what catches a reader’s eye — what makes them trust your book enough to click — you’ll never need to copy someone else’s style again.
Don't Just Take My Word for It
You might be thinking: "Okay, this sounds good... but does it actually work in the real world?"
Let me share some real results from authors who discovered what you're about to learn:
The Income Tripler: A frustrated self-published author couldn't get past a monthly income of around $500. Then he updated his covers using the psychology principles you'll learn in this course. Within 5 months, his income grew to over £3,000 per month.
The Sales Doubler: Another author was getting a disappointing 18 sales per month. After redesigning her cover based on reader psychology and genre research, sales jumped to 47 per month—in just 30 days.
The 130% Increase: A romance author redesigned all of her book covers after studying what actually makes covers sell. The result? An increase of 130% across all her titles.
The Color Psychology Win: A romance novelist made one simple change: she swapped her pale blue cover for a color that better matched reader expectations in her genre. Sales increased by 40%.
The Best ROI Investment: One author invested $200 in professional design after learning exactly what to ask for and how to communicate his vision. That single investment generated $8,000 in extra sales. That's a 40x return on investment.
Here's the pattern: These aren't isolated flukes. These are predictable results that happen when you understand the psychology behind what makes covers sell.
And here's the best part: You don't need to spend $200 on a designer to get these results. When you understand these principles yourself, you can apply them to every cover you create—forever.
That's not an expense. That's a skill that pays you back for your entire author career.
You'll understand why things work, so you can:
Create covers that look just as professional as traditionally published books—even if you're doing it yourself.
Save hundreds (or thousands) of dollars on designers you don't need anymore—or get dramatically better results from the designers you do hire.
Increase your book sales by 40%, 100%, even 130%—just by applying proven psychology principles taught in this course.
Stand out in your genre instead of blending into the background.
Turn more clicks into sales—because readers trust what they see.
This comprehensive, course is structured into easy-to-follow modules, it allows you to learn at your own pace without feeling overwhelmed.
What You'll Receive...
You will receive my concise 110-page, PDF instruction manual as well as the BONUS 2 cheat sheets, 1 checklists and PDF on "The Best Font Selection".
BONUSES
PLUS...
FREE email support! Just get in touch with me if you have any questions. I will get back to you within 24 hours!
30 DAY NO RISK GUARANTEE! You have a FULL 30 DAYS to review and use your course! What have you got to lose!
Special LOW PRICE Offer For My Subscribers!
Was $49
NOW ONLY $37
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Still Not Sure?
Here Are Some Frequently Asked Questions – (FAQ’s)
YES! That's exactly who this course is for. You don't need to be creative—you need to understand principles. Think of it like cooking: you don't need to be a chef to follow a recipe. This course gives you the recipe for covers that work.
No. This course is about the psychology and principles of design—not software training. Once you understand WHAT makes a cover work and WHY, you can apply it in any tool you choose (or communicate it clearly to a designer).
Not at all! You can update your cover anytime on Amazon KDP. In fact, many of the success stories you read above were from authors who redesigned existing covers. Many authors see immediate sales improvements after applying these principles to redesign their existing covers.
Perfect! This course includes a module on working with designers. You'll learn how to give clear direction, communicate your vision, and get results you actually love. No more wasting money on covers that miss the mark. Remember that author who got $8,000 in sales from a $200 investment? That's what happens when you know what to ask for.
Yes! These principles apply to every genre—fiction, non-fiction, romance, thriller, self-help, children's books, you name it. The psychology of what catches the human eye is universal. The course teaches you how to research YOUR specific genre and apply the principles accordingly.
Nope. You can apply everything you learn using free tools like Canva, or you can use this knowledge to brief a designer. It's about understanding principles, not mastering software.
You sure can. Just send me an email and I will get back to you within 48 hours.
GET INSTANT ACCESS TODAY!
NOW ONLY $37
PS…Remember: Every day your book has a weak cover is a day you're losing potential readers and sales. How much is that costing YOU? Don't let a fixable cover problem hold you back from the success you deserve.
PPS…Still on the fence? Think about this: If this course helps you create just ONE cover that increases your sales by even 25%, it's already paid for itself many times over. And you'll use these principles for every book you publish from now on. That's not an expense—it's an investment in your author career.
Sincerely,
Andy Charalambous
Andy Charalambous Copyright © 2025