So you tried...

🚴🏽‍♀️  trawling though online training advice and generic training plans but it left you wondering how others managed to fit in so many rides in every week AND work full time AND keep up with family commitments

🚴🏽‍♀️  joining a local cycling club but all you got was advice that just didn't seem right for you (unsolicited mansplaining 😬 eeesshh)

🚴🏽‍♀️ going alone. You thought maybe you should just DIY your own training plan, but you struggled to stay consistent and wasn't sure what you should be doing one week to the next

OMGosh, is it supposed to be this hard???

When is all this effort going to actually going to make you feel stronger on the hills, and keep up with your faster riding buddies without feeling like you're gonna bust a lung??? 🥵🥵🥵

Hey, I'm Coach Alison

Why I Built This (and Why It’s Different)

I coach every day people, just like you, for endurance cycling events, creating training plans that fit around even the busiest work and family schedules. I see their confidence getting boosted, as they become stronger cyclists, whilst staying healthy and injury free, and still having time for family and socialising.

Back in 2017, after a time away from racing due to serious ill health, I wanted to get race fit again. I had previously tried to DIY my training and managed to qualify for the 2015 World Amateur Time Trial final in Denmark (fulfilling a life long dream of competing in GB kit!!), but I struggled to stay consistent and see the results I wanted.

This time I decided to make the investment and hire a coach.

At the time I was going through a bereavement AND studying full time for my Cycling Performance degree for a dramatic career change. They created a plan for me, but found I was constantly exhausted. Not only did I stop seeing improvements, I actually started to lose strength and power. I was getting closer and closer to physical and emotional burnout. They just didn't understand all the other stresses in my life, or how my body was responding after being so ill, AND heading into the perimenopause.

When I became a coach myself, a couple of years later, I made a promised that I would never let my clients experience this.

I have developed a different approach to training and coaching, that's proven to work, time and time again, incorporating what I've learned from my own experiences. 

👉🏽 Here I am in 2016, not long out of hospital, barely able to walk, collecting a Eastern Counties medal earned the previous year.

Here are the four principles that provide the foundations of the Further Faster Success Pathway, as well as all my programs

🚴🏽‍♀️ We are not robots. Training needs to work with your life, not against it. We can't just start following a training plan without first assessing our lifestyle, work and family commitments and without creating a sustainable training schedule

🚴🏿‍♀️ More miles ≠ better results. Smart training beats suffering every time. Understanding an individuals requirements for rest and recovery are key for consistent progression, staying healthy and avoiding injury and burnout

🚴🏼‍♀️ Making faster easier - a time efficient approach to training. By using science backed protocols, incorporating gender specific sport science, every workout, every week and every training block can be optimised so that you are training smarter, not longer

🚴🏾‍♀️ Gender matters. Most plans ignore the impact of hormones, energy cycles, and recovery needs.

Over the years of coaching a wide range of cyclists I noticed I was repeating the same advice for each of them, regardless of what they were training for. This meant I could create a system to ensure all my clients were ready achieve their goals, and you can use it too! Let me introduce you to that system, the Further Faster Success Pathway.

STEP 1

FOUNDATIONS

🛠 Get Focused – Set clear goals, assess where you are now, and map out your personal training journey.

🛠 Train Smart – Gain access to structured training plans designed for your physiology.

🛠 Lift Heavy Shit – Learn how strength training makes you a better, faster, and more resilient cyclist.

STEP 2

RESTORATION

🛠 Recover Properly – Build habits that support long-term endurance, avoid injury, and maximise gains.

🛠 Fuel Right – Nail your nutrition without overcomplicating things, supporting your min, body and training

🛠 Recharge – Learn how to balance cycling with work, life, and self-care.

STEP 3

PREPARATION

🛠 Master Your Mind – Build the mental resilience needed for endurance cycling (because the mind quits before the legs do!).

🛠 Boss Your Rides – Develop technical skills, pacing strategies, and maintenance know-how.

🛠 Plan for Success – From your first century ride to your first ultra, get strategies and checklists to ensure you’re fully prepared.

THE FURTHER FASTER REVOLUTION

A growing library of endurance cycling training plans (tailored to a wide range of events and fitness levels—and if one doesn’t fit? I’ll build it for you!).

Strength training programs designed for cyclists—so you can ride stronger and avoid injury.

Weekly virtual rides and workouts—because training is better (and more fun) with others.

Monthly live Q&A sessions with me—get expert coaching, personalized feedback, and real-time strategy tweaks

A private, inclusive community of like-minded cyclists—because feeling supported changes everything.

Exclusive bonus content—guides, workshops, and tools to help you train smarter, fuel better, and ride further.

I AM A DISRUPTOR

I can't fix all this alone, but perhaps by creating a space which nurtures and encourages more diverse cyclists to do awesome things, it will be harder for us to be ignored.

Not just words, or token gestures, it takes action to improve diversity and gender equality in cycling, which is why I get involved with ventures like the Women Of Colour Cycling Collective, Ride for Unity, the Black Unity Bike Ride and Alliance, the Ultra Distance Scholarship, and why I create the Further Faster Revolution.

I'm on a mission to change the cycling community, to disrupt the current patriarchal system through my passion for cycling. I hope to guide every person of colour, woman, and LGBTQ+ community members on a path of self empowerment through achieving audacious cycling goals.

There is a painful lack of diversity throughout cycling, affecting the decisions made that affect us all. From the way British Cycling tutors treat grassroots coaches to government level decisions on travel infrastructure, from cycling industry boardrooms of singular demographics to abysmally poor kit sizing for differently shaped women.