Product Development 

MARCH 28, 2024
and APRIL 4, 2024

11am - 1pm eastern time (both days)

DESCRIPTION. All associations create value and all associations need new revenue. As expected: we plan events, publish content, and deliver learning. 

This is good, but we believe there’s a better way.

We believe associations can learn to design and deliver revenue-bearing products that your members will love. 

This two-day (4 hour), live, online workshop will introduce the association product competencies, which are vehicles to help you better understand your target audience so what you design, develop, and get to market will build connection and spark engagement.

Want to learn how? Register today!

WHAT YOU WILL LEARN. In this outcome-based workshop, you will learn how to:

  • Recognize patterns of opportunity.

  • Leverage and reuse content or programming to create new value.

  • Create a value proposition. 

  • Capture and use continuous feedback.

  • Utilize the ‘build, measure, learn’ feedback loop using an association example.

  • Quickly develop, prototype, and validate a new product.

  • Prioritize experimentation over elaborate planning.

  • Appreciate member-centric design + the importance of empathy.

HOW YOU WILL LEARN. We do learning differently in the product community. 

  • Live. This workshop is a live, online experience.

  • Engaging. We are a learning community. Our learning model is facilitator-led,  peer-based, engaging, and fun.

  • Tool-based. We use tools, frameworks, and models to help you engage with, understand, and apply course concepts.

  • Applied. Our learning model is designed for practical use. You will be able to immediately take what you learn and apply it to your association.


  • A high-level framework for how to create new products for your association.

  • The association product competencies and accompanying maturity model.

  • New energy.

  • New momentum.

  • New colleagues.

GUARANTEE. We will offer a money back guarantee if you are not satisfied.

Product Development Bootcamp

A live, interactive overview of how to create new value for your association. 

$395.00 USD


Contact us