CALLING ALL WISE WOMEN!
Introducing The Salt & Sage Mentorship For Female Founders
Let's finally write the words that capture your brilliance.
Struggling to explain what your business is about?
We've created the S&S Wise Women Mentorship especially for you.
We’re looking for big-hearted female business owners who are striving to find the right words to sell their brilliance and want clear, compelling copy that connects through salty storytelling.
The Salt & Sage Wise Women Mentorship isn't just another programme; it's a game-changer. We're not here to stroke your ego or give you marketing fluff to whack up on your website – we're here to help you own your story and get your big idea off the page and into the world.
How it works
Each quarter, we’ll sponsor one very special female founder and work with her to develop the words she needs to bring her brand to life — whether it’s website copy, a landing page or a month’s worth of content.
Applications for summer 2025 are now open!
This is for you if …
… you're an open-minded female founder ready to rise above the ordinary.
… you crave clarity and confidence in your brand messaging.
… you're done with templates and courses and ready for a personalised approach.
Pop your details in here and we'll send you the application form.
Whether you're launching a new venture or looking to polish your existing content, we’re here to craft words that work for YOU.
Because, let’s be honest …
Juggling business, life and everything in between is not easy, especially as a woman, where there's pressure to do it all.
The late nights, the self-doubt swirling in your stomach, the endless to-do lists that seem to grow longer by the minute. We’ve been there, battled the inner critic and wrestled with those moments when finding the right words felt like scaling Mount Everest in heels.
And the loneliness? That gnawing feeling of being adrift in a sea of ridiculously high expectations? We know that all too well.
We get it
But we also know that strong, strategic storytelling is the foundation of any successful business, and without it, even the best ideas can fall flat. That's why we're offering you more than just mentorship; we're offering you all the support you need to get unstuck and get your story out there.
Here’s what you'll gain when we mentor you
1. Crystal-clear messaging strategy
A one-hour call with us to define your brand's voice, what makes you different and the unique transformation you provide for your audience.
2. Done-for-you copy: choose one from the following
- About page
- Landing page (plus advice on how to come up with a hook for a lead magnet)
- One month's worth of editorial content
3. Expert guidance
No BS, just straight-talking advice from seasoned storytellers during the six-week programme. We'll share our proven strategies and practical tips on how to use your new copy to attract and convert your ideal customers.
4. Exclusive discount
Once you've finished the programme, you'll get 20% off all our services until the end of 2025 — because empowering women is our jam.
5. Friends for life!
As part of the mentorship programme, you'll be given founder membership of The Clearing — our supportive and encouraging Slack community for founders and creatives.
Key Dates
09 May: application submission deadline. Don't miss out!
12 May: winner announced.
13 May to 20 June: planning, research and calls.
30 June: final copy delivered, ready to ignite your business.
Ready to get your story straight and your business booming? Apply today. 👇
Pop your details in here and we'll send you the application form.
Are you in?
A word of warning: this isn't a walk in the park. This is a deep dive. To make the most of this mentorship, you need to be all in.
Here's the deal
- Women-led, solo ventures only: this is exclusively for businesses run by one incredible woman.
- Fresh faces welcome: your business must be no more than five years old. We love that new business energy!
- Ready to roll up your sleeves: the S&S Wise Women Summer mentorship runs from 13 May to 20 June. It’s an intensive six-week programme, so you need to be committed to doing the work.
Think of it as a boot camp for your brand. It’s demanding, yes, but the rewards are immense.
By the end of it, you'll have:
💫 Clarity — a laser-focused understanding of your brand's voice and message.
💫 Confidence — the conviction to share your story with the world.
💫 Copy that converts — words that truly capture your brand's essence.
Ready to unleash your inner storyteller and take your business to the next level?
This is your moment.* Applications close in...
Pop your details in here and we'll send you the application form.
*Working with us may make you fall (even more) madly in love with your business ❤️
What other women are saying
Got questions? Drop us a line at hello@saltandsagestorytelling.com.
Salty by name: sincere, supportive and a little bit silly by nature.
A bit about us
Hi, we’re Manfreda (Freddie) Cavazza and Felicity (Flea) Haythorn, the co-founders of S&S, and we’re here to help you craft copy and content that truly connects, compels and sells.
As ex-journalists, we’ve mastered the art of uncovering the intangibles – the little details that make a story resonate. We know how to ask the probing questions, separate meaningful insights from the noise, and uncover heartwarming, human stories in the most unlikely places.
These finely honed skills now shape everything we do, from marketing our own business to creating unforgettable content for our clients. We don’t just tell stories; we weave them into your messaging with subtle details that make your audience feel seen and understood, showing them exactly why you’re special.
At S&S, we love supporting female founders and purpose-led brands like yours to create honest, story-led content that feels good, does good and works hard, building meaningful connections and inspiring action every step of the way.
Let’s create the stories that make your audience stop, smile and say, "This is who I’ve been looking for".
