🔥 Email tips & tactics that actually work.

Years ago, I took over an email program that was generating $6 million in online sales...

Was I intimidated? You bet. I had never even run an email program before.

The scariest part? After I took a look at everything that was in place...

I stopped 85% of it. 😳

I implemented my own strategies and A/B tested non-stop. And a funny thing happened...

Customers loved our emails. People opened. They clicked. They bought. In my first year, sales from email ballooned from $6 million to $13 million.

And I did it all while sending HALF as many emails.

* * *

If you want the easy way to grow your email program... well, you've come to the right place.

If you want proven optimization tactics based in consumer psychology, you'll find plenty of that here.

If you want to earn the trust of leadership so they'll stop meddling with your campaigns, we can help with that too.

Get on the list below. (It's 100% free!)

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About the Creator

(the Head of Email creator, not like The Creator creator)

Devin O'Toole brings a unique voice to email marketing, having worked as Head of Brand and Creative for a $2 billion company before sliding over to email, where he's honed his methods for the last 6 or so years (depending on when he last remembered to update this blurb). He's worked across both B2B and B2C, and can currently be found testing out various marketing psychology tactics disguised as weird emails about waffles in his role on the lifecycle marketing team at Bitly.

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