The best brand messages include elements that make audiences OOO & AH. Ineffective messages CONFUSE them with BLAH. Open your message alongside this test and answer five quick yes/no questions to determine where your message needs to change.
WHO CREATED THIS TEST?
Erica Breuer helps consultants and coaches develop bottom-line building messaging strategies.
She understands the struggle of standing out in a sea of experts and has more than 10 years helping business owners get out of “endless edits,” so that they can choreograph messages, visuals, and experiences that inspire action.
Erica believes that you can make your expertise easy to understand even if you're not a writer, a perspective that has earned her syndication by outlets such as Fast Company, Inc.com, Mashable, and The Muse.