The Midterm Playbook Is Breaking.
Political timing, spend, and market concentration are shifting. Despite these changes, fundraising and projected ad spend remain strong, raising the stakes for the 2026 cycle.
KPI has developed a new forecasting model to make sense of this history-defying year — and show where political dollars are going next.
Inside the report:
Why 2026 isn’t following the traditional playbook
Where political ad spend is concentrating across markets
What’s driving increased competition
What it means for campaigns and media
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ABOUT US
Kinetiq Political Insights (KPI)
KPI is a joint offering from National Media Insights and Kinetiq, combining real-time ad detection with comprehensive ad spend data to help teams across the ecosystem — from advertisers and agencies to publishers and journalists — understand who’s advertising, how campaigns are evolving, and where the market is moving.
With real-time competitive intelligence and creative alerts, KPI delivers a clear, in-context view of political advertising, enabling faster, smarter decision-making.
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