Create your own marketing strategy plan that works with your business, market and your available time and explore other classmates' strategies with a live review of 5 plans by your teacher.

The most misunderstood and important part of the marketers toolbox is the persona map. Learn how to target your customers with demographics, psychographics and create a Persona Creative Matrix that makes creating content ideas easy.

Create your own customer persona and review with the class whilst your trainer walks through 5 examples made by students.

Using your Persona Creative Matrix template, create a week of social media ideas and add to your Social Content Planner.

Discover how to map out the steps that your customers take from the moment that they become aware of you, to signing up as a new client. Use your journey map to align your content, your website, emails - everything into a cohesive lead generating machine

Take your new-found expertise in persona, targeting and journey mapping and go through a guided conversion audit your website to ensure that it is optimized to turn visitors, into leads

Stop 'proposing on the first date' and instead, learn how to create irresistible lead magnets that your target customers will gladly hand over their email details for.

Take your lead magnet and create strategic offers to your audience putting all that you have learned so far into practice. Learn the art of headlines, hooks and risk reversal to truly stan out and grab as much market share as possible

Stu and a special guest trainer will review 5 learner's profiles as well as company pages and will provide you with invaluable insights as to what is working and growing attention and engagement on LinkedIn.

Event marketing is still the number one way to gain in-bound leads but most people give it lip service and execute poorly. Learn how to create highly effective digital events and how to repurpose your event footage as highly engaging social media, email and website content.

This lab is a very special one as we will select 3 of our learners and their proposed livestream or webinars and will review them in real-time.

Social media audiences tend to see between 1 and 5% of the content that you post, whilst in email, you can quite easily access 25-50% of your audience. We'll show you how to turn your boring newsletters into something that your subscribers look forward to receiving.

There are thousands of Facebook courses available, so rather than teach you how to dance on Reels, we are focusing on core B2B strategies of helping you grow with easy to create Ads, authority posting in community groups and running and posting events.

Forget creating mediocre content with ChatGPT, this lesson will show you how to use the best automation and optimiaztion tools to cut out the hugely time consuming tasks of video editing, sales lead follow up, personalized video messaging and AI sales calling.

Automation without a plan simply creates chaos. In this lab, we'll walk through a step by step process that you can use to automatically nurture your sales leads, increase their trust and create desire so that the buying your product or service is a no-brainer for them.

After 16 weeks of learning together, we'd feel pretty stink if we didn't celebrate your success and have a beer or two over a Zoom party. BYOB and we'll bring some amazing prizes for those marketers who put in the mahi and deserve some extra treats!

This course is aimed at small business owners and marketing managers in B2B sectors - we have carefully curated the most effective areas of marketing to provide the best, most actionable outcomes for our learners.

The course runs each week in live session slots of Tuesday morning at 10am and Tuesday evening at 8pm. Times listed are NZST (GMT+13)

The fortnightly labs are structured to allow for direct questions and for specific questions to be asked and responded to about your own marketing activities. We also have unlimited questions that you can ask on the course community channel in Slack. These are answered by your course teacher as well as a group of facilitators.

Yes! You are welcome to join the course, and over the years we have had students from a variety of countries.

Please be aware of the course times and that our support team only reply to questions during business hours in New Zealand (NZST GMT+13)

If you need to leave the course early, you can choose to be enrolled into the next live course or to simply do the course via the recorded lessons any time into 6 months from the course start date. You will be able to ask questions on the community channel throughout this time also.

Yes, you can add a team member to the course by paying an additional 50% of the price that you registered at.

We allow for a partial refund for anyone who completes the first 1-3 modules and then decides that this is not the ideal solution for them. As the course registration holds a dedicated spot for you, 20% of the regular price of the course is non-refundable.

Unlikely. Our lessons are fortnightly and complimented by a lab on alternating weeks. Lesson's are all available as a recording by lunchtime on Wednesday each week so there is plenty of time to catch up.

We want you to be 100% sure that this is the right thing for you so welcome a meeting with our trainer, Stu to discuss. Hit the contact button at the top of the page.