main character diaries

becoming iconic, one chapter at a time.

this isn’t just a newsletter.

it’s the unfiltered diary of a girl who decided to go all in — on her vision, her voice, and her dream life.

every week, i share a glimpse into the in-between: the raw thoughts, the bold moves, the systems that keep me grounded, the overthinking, and the projects i’m hyperfixating on.

✦ your weekly "main character diaries" ✦

if you’ve ever felt like you’re not quite there yet, but still refusing to settle — this space is for you.

because becoming her isn’t a “made it” moment. it’s a process. a choice. a series of bold, ambitious steps you take before anyone’s watching.

and I’m documenting mine — in real time.

Click on the image to read a previous newsletter I wrote!

every monday at 6pm, you’ll get:

  • real talk from the front row of my own becoming

  • systems, rituals & routines that actually move the needle

  • what I’m building, how i’m building it, and what’s inspiring me right now

  • pop culture obsessions, content to binge, things i’m learning (& unlearning)

  • a weekly reminder that you’re allowed to want more — and go get it

it’s personal. ambitious. a little intense.

very me. and maybe a little bit you, too.

— think:

✨ a pep talk you didn’t know you needed

✨ a permission slip to stay soft and still want more

✨ a love letter to the version of you who’s not there yet — but will be

if you’re building the dream before anyone else sees it — welcome home.

it’s time to stop lurking and start living like the main character.

oh hi, i’m amy!

✶ digital creator, multipassionate, serial entrepreneur, cat mom & swifitie

I inspire ambitious women to refuse to waste their potential, become the main character of their story, and build a dream life they’re obsessed with — while staying true to who they are.

👋🏻 let's keep in touch!

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